Taco Bell
![](https://usercontent.one/wp/www.techregister.co.uk/wp-content/uploads/2024/01/1706480989_59_Activations-and-Adjacent-Ads-Capitalize-on-Super-Bowl-Buzz.png?media=1700263132)
The fast food retailer is hosting Live Más Live, its fan-first product innovation livestream from Las Vegas on Feb. 9. The event lets fans in on the brand’s biggest plans for 2024. The event will unveil a year’s worth of innovative products and iconic partnerships and include. The event will feature musical performances, celebrity appearances, fan recognition and the opportunity to hear first-hand from the masterminds behind the brand’s biggest and boldest innovations of the year.
The in-person event will be livestreamed, featuring offers for Taco Bell Rewards members only. Fans can also expect exclusive fan experiences, never-before-seen access to the culinary experts and creative minds behind the Taco Bell Test Kitchen and first-look at food innovations to come, with attendees being the first to taste before anyone else.
HelloFresh
![](https://usercontent.one/wp/www.techregister.co.uk/wp-content/uploads/2024/01/1706480989_180_Activations-and-Adjacent-Ads-Capitalize-on-Super-Bowl-Buzz.png?media=1700263132)
With the Super Bowl and Valentine’s Day just days apart, HelloFresh is unveiling a limited time Big Game Bites Box and Date Night Box, designed to take the stress out of hosting. Customers can pre-order HelloFresh’s Big Game Bites Box for delivery the week of Feb. 3, and the Date Night Box for delivery the week of Feb. 10 on HelloFresh.com.
Litehouse
![](https://usercontent.one/wp/www.techregister.co.uk/wp-content/uploads/2024/01/1706480989_162_Activations-and-Adjacent-Ads-Capitalize-on-Super-Bowl-Buzz.png?media=1700263132)