Activations and Adjacent Ads Capitalize on Super Bowl Buzz

Taco Bell

Taco Bell is hosting an event in Las Vegas for fans of the brand.Taco Bell

The fast food retailer is hosting Live Más Live, its fan-first product innovation livestream from Las Vegas on Feb. 9. The event lets fans in on the brand’s biggest plans for 2024. The event will unveil a year’s worth of innovative products and iconic partnerships and include. The event will feature musical performances, celebrity appearances, fan recognition and the opportunity to hear first-hand from the masterminds behind the brand’s biggest and boldest innovations of the year.

The in-person event will be livestreamed, featuring offers for Taco Bell Rewards members only. Fans can also expect exclusive fan experiences, never-before-seen access to the culinary experts and creative minds behind the Taco Bell Test Kitchen and first-look at food innovations to come, with attendees being the first to taste before anyone else.


HelloFresh has special game day boxes to make snacking easy for game day.HelloFresh

With the Super Bowl and Valentine’s Day just days apart, HelloFresh is unveiling a limited time Big Game Bites Box and Date Night Box, designed to take the stress out of hosting. Customers can pre-order HelloFresh’s Big Game Bites Box for delivery the week of Feb. 3, and the Date Night Box for delivery the week of Feb. 10 on 


Litehouse brings back its ‘Litehouse in the House’ for a second year.Litehouse

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