Activations and Adjacent Ads Capitalize on Super Bowl Buzz


Cheetos introduces its new flavor in time for the Super BowlCheetos

To celebrate the biggest day in sports, Cheetos is introducing its own version of a gametime snack staple: Cheetos Crunchy Buffalo. While most people get their Buffalo sauce fix in wing form, Cheetos Crunchy Buffalo is the second best option. Cheetos has teamed up with Houston Texans quarterback CJ Stroud to create the second-best Super Bowl Party in Las Vegas for one lucky fan and five members of their crew. Fans also have the chance to win other second-best prizes to help gameday taste even better, including a $22,222.22 cash prize. Head to the Cheetos Instagram page and drop a chicken wing emoji on specially designated posts.

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