Facebook advertisers can now use Stories ads to start conversations in Messenger

The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger.Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger.How it works. Users can swipe...

Volkswagen and BBH Hilariously Capture the Unique Pressures of Running a Small Business

We all know running your own business isn’t easy. But sometimes the devils are in the details, such as how you’re going to manage your own limited schedule or whether a repair truck...

Mondelēz, Avon, Miss Selfridge: Everything that matters this morning

Chocolate giant launches least wasteful  bar ever Swiss chocolate maker Barry Callebaut is launching a new recipe which it claims is the first to use the entire cacao. The chocolate giant, who will be selling...

How to get your brand ready for voice search

Five years ago, former Chief Scientist at Baidu, Andrew Ng, predicted that by 2020, 50 percent of all searches are going to be through images or speech. This statistic has been widely misrepresented...

Analysis: New Amazon Echo wearables are more bad news for advertising

Amazon’s Alexa-enabled smart ring Echo Loop, (via Amazon)Earlier this week Amazon introduced new Echo and Alexa-powered devices at its Devices & Services Event in Seattle. They include a new Echo and Echo Dot,...

Thomas Cook, Coca-Cola, KitKat: 5 things that mattered this week and why

Is the Thomas Cook brand worth saving? Thomas Cook ceased trading this week after talks to find the funding lifeline it needed to keep operating failed. The liquidation puts 9,000 British jobs at risk and...

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