This Agency Founder Sneakily Used The Price Is Right to Get the Attention of...
When you launch a new agency, one of the most pressing and difficult tasks is attracting interest from big potential clients.Well here’s one way to do it, as long as you don’t mind...
TapClicks raises $10 million to automate marketing campaigns
TapClicks, which describes itself as a marketing tech company for agencies, media organizations, brands, and enterprises, today announced that it’s raised $10 million in equity financing from Boathouse Capital, bringing its total raised...
Singular releases tool for stopping ad fraud on Android
Singular said it has released a first-in-industry tool that detects far more ad fraud on Android mobile devices than existing solutions, saving customers millions of dollars annually.
If you’re a mobile game or app...
Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete...
Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook, and gives them the opportunity...
John Lewis, Ikea and M&S top UK brand health rankings
In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for...
For Gillette, Grey Shows the Hard Work and Reward of Raising a Boy Into...
In South Africa, two out of three boys grow up without a father. That can leave the mother—or, quite often, a grandmother—to fill roles traditionally divided among mom and dad.For the newest extension...
Location data 101: A primer for marketers
In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes,...