Advertisers can now target Spotify podcast listeners
Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories,...
Salesforce launches a trio of AI engagement and asset-tagging tools, debuts Commerce Page Designer
AI in sales segments isn’t a mere novelty — it’s fast becoming the norm. Roughly 87% of enterprise AI adopters say they’re using (or at least contemplating using) AI and machine learning for...
Procter & Gamble continues to fight racial bias with 'The Look'
For the last two years, the industry has deservingly lauded P&G’s powerful film, "The Talk," which bravely tackled racial bias and...
Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender
Unilever is getting its marketers to take DNA tests in a bid to challenge ethnic stereotypes.
As part of its Unstereotype initiative, the FMCG giant asked 63 of its top...
Gayle King Will Open Cannes’ Most Ambitious Diversity and Inclusion Program to Date
While the number of panels and sessions related to diversity and inclusion have increased over the years at Cannes Lions, less than 2% of attendees are people of color or members of underrepresented...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad...
VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative...
Coca-Cola, Amazon, Diageo: 5 things that mattered this week and why
Coca-Cola launches ready-to-drink Costa product to rival Starbucks
Coca-Cola is at it again – this time with a new ready-to-drink Costa product. Ever since the FMCG giant bought Costa last...
CBS Will Debut Almost All of Its Fall Shows, Including Evil, the Week of...
There are a few constants among the broadcast networks each year: CBS wins the season in total viewers—as it just did for the 11th consecutive year—and is usually the first network to lock...