Kochava launches deterministic attribution for mobile web

Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising.Essentially, GM Grant Cohen said in an interview, Kochava can now link its mobile web cookies with its...

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Bud Light’s Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the...

3 Key Advertising Takeaways From the IBM Think Conference

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects...

NBA Game Recaps Are Being Added to Facebook Watch

Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women’s National Basketball Association, NBA G League and NBA 2K League to...

Why Maybelline New York and New York Fashion Week’s Partnership Continues to Work, 10...

New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January...

POPULAR NEWS