What everyone’s getting wrong about Google’s Chrome incognito saga – Computerworld

That’s the gist. Now, from that, people — even prominent news websites! — are concluding that Google was collecting all sorts of details around incognito web activity, associating it with users’ broader Google advertising profiles, and then somehow even selling it or otherwise sharing it directly with other companies.

Sensational of a story as that may make, none of it appears to be accurate. And, based on all the available info out there, most of the panic around this saga seems to be a case of premature conclusion-jumping along with a healthy pinch of misunderstanding around how the web actually works.

Incognito, unraveled

In reality, y’see, a browser’s incognito mode is all about making sure your activity isn’t logged into the browser itself or any associated profiles. That means when you go incognito, any sites you visit aren’t stored in your local browser history or the history associated with your Google account. And that, in fact, is how incognito mode on Chrome (as well as most other browsers) has always been positioned.


This website uses cookies. By continuing to use this site, you accept our use of cookies.