TUSTIN, Calif., March 02, 2023 (GLOBE NEWSWIRE) — Nogin (NASDAQ: NOGN), a leading provider of innovative Commerce-as-a-Service (“CaaS”) technology, today announced that Kenneth Cole, a leading American fashion house, is working with Nogin to drive higher sales and boost margins. During the 2022 holiday season, Nogin and Kenneth Cole’s partnership led to particularly exceptional sales performance, with the fashion retailer exceeding its forecasts on each day of Cyber Week, achieving as much as 102% and 117% overperformance on Black Friday and Cyber Monday, respectively.
Nogin’s full-stack ecommerce solution delivers market-leading ecommerce technology without the cost, complexity, time and risk of moving to a legacy enterprise platform. For brands using the Shopify Plus platform, Nogin’s technology embraces and extends Shopify’s existing promotional capabilities and insightful reporting metrics. Since partnering with Nogin in late 2021, Kenneth Cole has used Nogin’s planning, merchandising and promotional tools and strategies to enhance its sales growth and improve profits.
Specifically, Nogin developed and executed a discount methodology built on a smart cadence, offering category-specific sales during seasonally relevant times, sitewide sales during holidays, and the largest sales of the year during Black Friday and Cyber Week. Also, Nogin helped the company put out consistent communications to keep customers engaged and connected to the brand and executed a paid media strategy to acquire customers in Q2 and Q3 leading up to the holiday season.
In addition, amidst an uncertain market environment and as many companies shifted to prioritizing their gross margins, Nogin’s technology helped optimize conversion rates and maximize profits for Kenneth Cole. Nogin delivered a custom personalization strategy across the Kenneth Cole website, targeting different consumer segments, such as first-time and repeat buyers, with the correct offers and discounts to drive sales. Also, Nogin’s unified merchandising and returns capabilities helped drive time and cost efficiencies to further boost margins.
In all, while leveraging the power of intelligent, enterprise-class ecommerce technology backed by Nogin’s team of ecommerce experts, Kenneth Cole reduced its P&L risk and significantly scaled its online business. Through its partnership with Nogin, Kenneth Cole achieved notable milestones, including:
Source: Nogin, Inc.
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