Big Data

Key trends that are shaping channel-focused businesses

As the channel gets down to business and contemplates another challenging year, it’s worth taking a moment to consider the key trends that will shape the market in 2024. Getting ahead of these trends and proactively building them into your strategy could be the difference between success and failure in the year ahead.

Demand for subscription services is on the rise

Across the channel, there’s strong evidence of a shift from CapEx to OpEx amongst technology buyers. Current economic conditions, which are some of the tightest the industry has experienced since the recession of 2008, are key drivers behind this shift.


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