In today’s enterprise, Apple hits the DEX – Computerworld

As employee experiences become increasingly digitized, the digital employee experience (DEX) is becoming the primary interaction you and your workers have, whether in person, remote, or hybrid. That’s why the technologies that enable whatever mission you happen to be on have become so important, as the tech is by definition an essential component in any digital employee experience.

We know because they told us

We already know this because big enterprises like SAPSalesforceCiscoIBM, and many others have told us that when given the choice, employees will choose an Apple product as their primary workplace device. We also know that, for example, sales of portable Macs absolutely boomed during the pandemic, when every office-based worker transitioned to become a home-based employee in a matter of weeks. 

Once the pandemic seemingly ended, those home-based workers became mobile employees, and later — sometimes reluctantly — turned into hybrid workers. 


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