If you’re looking for new ways to improve your business, one of the best places to start is incorporating call tracking software.
With its vast range of features and benefits, call tracking can give several areas of your business the boost it needs.
This article will take you through what call tracking software is and how it can help improve your business.
What is Call Tracking Software?
Call tracking software is an advanced analytics tool that enables you to track customer calls, analyse them for unique data, and receive a range of information on customer engagement throughout your business.
When it comes to your customer calls, the software can reveal data such as – the abandonment rate of calls, the ring duration, caller phone numbers, and much more.
An expert software, such as Mediahawk call tracking, for example, can also delve deeper in regards to customer engagement across your business, providing metrics such as:
- Marketing sources which generated calls – The software uses dynamic phone numbers to track the online marketing sources visited by a customer before, during, and after they called. This means you can track which customers clicked on a link from your Facebook page, and then made a call.
- Activities that produce inbound enquiries – Each time you receive an inbound enquiry, you can trace which activities were visited by the customer prior to the interaction.
- Keyword performance from calls – You can pick up the mention of any important keywords spoken in a call. These words can be established by you, and can be chosen specifically for their relevance to your business, marketing, products, etc.
- Interactions from Google Business Profile – Using a static number for your Google Business Profile, you can track how many calls are generated from it, and thus, how well it’s performing.
- Monitor website visits from various sources – The software can help you use Urchin Traffic Monitor (UTM) tags to provide more granular data from your website visits, and show which sources the visitors originate from.
With the right call tracking software, you’ll have the strongest grasp on your marketing performance, and have the best tools to improve it.
What Benefits can Call Tracking Bring to Your Business?
There are a variety of different ways call tracking can benefit your business, including:
- Full visibility on customer engagement
One of the main benefits of call tracking software is that it gives you complete visibility over your customer engagement.
Using the software’s analytics, you can create customer journey maps which outline the specific touchpoints visited by customers when they interact with your business.
For instance, one crucial aspect of this is your pay-per-click (PPC) performance. The software can help you track how many customers are calling your business from your PPC ads, and reveal which ones are more successful at generating leads and sales.
This can help you alter your PPC ads to be more engaging for customers, as well as being more cost efficient with how much you pay for clicks, and the leads and sales they generate.
- Tracking your valuable leads
Call tracking is also great for helping you track your most valuable leads. These are customers who show the highest amount of interest in your services and are therefore most likely to convert to a sale.
With detailed analytics, you’ll be able to see which customers are interacting with your business from certain sources. This is key for identifying valuable leads.
For example, you can monitor and review conversions from things such as live chats and forms filled out by customers. This will help you identify where your valuable leads are, as these customers display high interest in your business.
As well as this, it can also reveal things about the content used in your activities, and what works best at different stages of the journey. For instance, the type of calls to action which are most successful when used in the forms or live chats.
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With the right call tracking software in your business, you’ll have everything you need to significantly improve how effectively and efficiently you generate leads and sales.
