Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts

“The Way Upfronts is likely the future of selling. The Sugar 23 team created an innovative yet simple way of saving the non-fiction business by putting brands together directly with the production community without any filters,” Eric Schotz, president and CEO of Anvil 1893 Entertainment, Inc., shared with ADWEEK.


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