While Letterman hasn’t been a focus of Fox IndyCar marketing or sought its spotlight, his willingness to lend some time to the partnership and help draw ad buyers to races—especially the Indianapolis 500—bodes well for IndyCar on Fox as it accelerates forward.
“Having David Letterman at the upfront was special, unique, and we were thrilled, but that being said, he’s famously reluctant to use his celebrity in pursuit of anything other than living his own private life at this point,” Gottlieb said. “The benefit for us of having David Letterman on stage [at the upfront] was it illustrates, in a very strong way, for people who are unfamiliar with IndyCar that there is a strong cross-section of culture and sport that exists around IndyCar.”
