Big Data

Do you know your data’s worth?

It’s estimated that 90% of the entire world’s data was created in just the last two years – and that in the next two years, this amount will double, and double again every two years after that. The amount of data created in 2023 currently stands at somewhere in the region of 120 zettabytes; for scale, a zettabyte is made up of a trillion gigabytes.

But is it possible to put a value on the data your company has in its possession? Just take the Antiques Roadshow for example. Imagine if, instead of paintings or ornate pieces of pottery, people took their data to the podium for valuation. 


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