Big Data

Data is the new gold – now the channel needs to mine it

We’re living in the age of data. From live sales dashboards to cloud-based data platforms and API integrations – not to mention data from vendors, distributors, and other external sources – channel partners have never had access to so much information.

As well as presenting an opportunity, the data age poses a series of practical and operational challenges for partners – not least how to capture, unify, and make sense of all the numbers in order to generate actionable insights that improve business performance and ultimately drive revenue and profit.  

Data deluge


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