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Cadbury has made a massive change to Easter eggs this year – and shoppers are fuming


CADBURY has cut the size of its Easter eggs – without slashing prices to match.

The chocolate giant has slashed small, medium and large easter eggs, in the latest example of shrinkflation to hit shoppers.

Cadbury has cut the size of its Easter eggs without slashing prices

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Cadbury has cut the size of its Easter eggs without slashing pricesCredit: Getty
The larger Cadbury Flake egg, priced at £5, is now 231.8g after dropping from 249g

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The larger Cadbury Flake egg, priced at £5, is now 231.8g after dropping from 249g
Twirl easter egg 237g for £3, now it’s 198g, £3

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Twirl easter egg 237g for £3, now it’s 198g, £3

Its medium Wispa easter egg is now 182.5g, down from 224g, and still costs £3.

Meanwhile the larger Cadbury Flake egg, priced at £5, is now 231.8g after dropping from 249g.

Small eggs have also been affected – such as the Dairy Milk Freddo Faces easter egg, which has shrunk from 122g to 96g but costs £1.25 instead of £1.

Shrinkflation – where products get smaller but the price stays the same – is hitting shoppers as inflation soars.

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People can't wait to snap up this year's Easter eggs after a big change

Food prices rose 16.8% last year, according to the Office for National Statistics.

Consumer expert Sarah Coles of Hargreaves Lansdown slammed the downsizing.

She said: “The horrors of shrinkflation are turning Easter eggs into mini eggs.

“We’re spending significantly more in return for less chocolate.

“It feels particularly unfair to those on lower budgets, who are trying to keep everyone happy this Easter without breaking the bank.”

The Dairy Milk Freddo Faces easter egg has shrunk from 122g to 96g but costs £1.25 instead of £1
The Dairy Milk Freddo Faces easter egg has shrunk from 122g to 96g but costs £1.25 instead of £1
Dairy Milk Caramel easter egg 286g for £5, now 245g for £5
Dairy Milk Caramel easter egg 286g for £5, now 245g for £5
Dairy Milk Easter egg 286g for £5, now 245g for £5
Dairy Milk Easter egg 286g for £5, now 245g for £5
Crunchie egg was 233g for £3, now it’s 190g, £3
Crunchie egg was 233g for £3, now it’s 190g, £3

Chocolate lovers on the Extreme Couponing and Bargains UK Facebook group have been complaining about the practice.

One said: “The little Cadbury eggs were £1 last year and this year they are £1.25 and a hell of a lot smaller.”

A Mondelez spokesperson said: “We’re constantly looking at ways to innovate our products while keeping the fan favourites that the nation knows and loves.

It’s not the first time Cadbury has reduced easter chocolate sizes.

In 2019, it shrunk the size of several popular treats including mini-eggs, but it also reduced their recommended retail price.

Cadbury's Dairy Milk Freddo Faces Easter egg has shrunk from 122g to 96g -the price has also gone up from £1 to £1.25
Cadbury’s Dairy Milk Freddo Faces Easter egg has shrunk from 122g to 96g -the price has also gone up from £1 to £1.25
Dairy Milk Buttons egg was 128g and £1, now it's 96g and £1.25
Dairy Milk Buttons egg was 128g and £1, now it’s 96g and £1.25
Mini eggs egg was 130g and cost £1.25 at, now it’s 97g and £1.25
Mini eggs egg was 130g and cost £1.25 at, now it’s 97g and £1.25
Its medium Wispa easter egg is now 182.5g, down from 224g, and still costs £3
Its medium Wispa easter egg is now 182.5g, down from 224g, and still costs £3





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