Science

Britain’s most Googled terms of 2023, revealed – including Beckham, Barbie and bed bugs


2023 has been such a rollercoaster it can be hard to even remember every panic, scandal and viral trend from the last 12 months.

Luckily for us, Google has been keeping careful count of our searches and has now revealed the top terms Britons looked for in the year.

From Barbie vs Oppenheimer to Tommy Fury vs Jake Paul, Google’s data can now settle some of the year’s biggest face-offs.

While Barbie might have won at the box office, it was Oppenheimer who won out in the battle for our searches.

Meanwhile in the world of sports, Tommy Fury was the most searched-for athlete.

Google has been keeping careful count of our searches and has now revealed the top terms Britons looked for in the year

Google has been keeping careful count of our searches and has now revealed the top terms Britons looked for in the year

Oppenheimer was the film that was searched for most in Britain this year

Barbie might have won at the box-office but it only came second in number of Google searches

Barbie might have won at the box office, but Oppenheimer was the most-searched-for film of the year 

Most searched: Movies

  1. Oppenheimer 
  2. Barbie 
  3. Guardians of the Galaxy 
  4. Everything Everywhere All At Once 
  5. The Menu 
  6. Killers of the Flower Moon 
  7. John Wick 4 
  8. Cocaine Bear 
  9. Bank of Dave 
  10. Creed 3

Most searched: TV shows

  1. Happy Valley 
  2. The Last of Us 
  3. The Rig
  4. Ginny and Georgia 
  5. Top Boy 
  6. The Long Shadow 
  7. The Sixth Commandment 
  8. Daisy Jones and the Six 
  9. Luther
  10. Black Mirror 

As part of its 2023 Year in Search roundup, Google has ranked the UK’s top search terms by category.

With all the hype around Barbenheimer, it might not be too surprising that these two films took the top two spots. 

This year’s other blockbusters took other top spots with Guardians of the Galaxy coming in third. 

Meanwhile, sci-fi comedy Everything Everywhere All at Once beat Killers of the Flower Moon. 

There were also some more unusual picks, as Cocaine Bear came in at number eight. 

In the world of TV, it was British shows that were the most popular. 

Happy Valley, the gritty crime drama set in Yorkshire, was the UK’s most popular show.

Top Boy, The Rig, The Long Shadow, and Luther also made it into the top 10.

However, international hits also made it onto the list, like The Last of Us which came in second.  

Happy Valley, a British crime drama set in Yorkshire was the most-searched-for television show in the UK

Happy Valley, a British crime drama set in Yorkshire was the most-searched-for television show in the UK

Most Searched: People 

  1. Huw Edwards 
  2. Phillip Schofield 
  3. Russell Brand 
  4. Andrew Tate 
  5. Mama Cax 
  6. Tommy Fury 
  7. Harry Kane 
  8. Gary Lineker 
  9. David Beckham 
  10. Jeremy Renner 

Most Searched: Losses 

  1. Matthew Perry
  2. Tina Turner
  3. Sinead O’Connor
  4. Paul O’Grady
  5. Ken Block
  6. Bobby Charlton
  7. Rolf Harris
  8. Paul Cattermole
  9. Michael Gambon
  10. Lisa Marie Presley

However, when it came to the year’s most-searched-for people it appears that making it onto the list was not a desirable accolade. 

Coming in top position was Huw Edwards, who left his role at the BBC after allegations emerged  that he paid for sexually explicit images.

Coming in at second was Phillip Schofield who was embroiled in scandal after it emerged he had been having an ‘unwise, but not illegal’ affair with a younger member of staff. 

Finally, in third place was disgraced presenter Russell Brand who has been accused of rape and sexual assault. 

Others who made the top ten list through the year included David Beckham, Gary Lineker, and Andrew Tate.

Many of those who made it to the top searched list this year also did so for tragic reasons, as Google recorded the most searched-for names of celebrities who passed away.

Matthew Perry, who sadly died earlier this year, was the most searched-for loss throughout the year.

The second most searched-for celeb who died this year was Tina Turner, who passed away in May at the age of 83.

They were also joined by other greats such as Sinead O’Connor, Paul O’Grady, and Ken Block. 

Huw Edwards was the most searched-for person of the year in the UK after leaving his role at the BBC amid accusations of inappropriate behaviour

Huw Edwards was the most searched-for person of the year in the UK after leaving his role at the BBC amid accusations of inappropriate behaviour 

Matthew Perry may have been the year's most missed celeb as he was most searched for out of the famous figures who passed away this year

Matthew Perry may have been the year’s most missed celeb as he was most searched for out of the famous figures who passed away this year

Most Searched: Athletes

  1. Tommy Fury
  2. Harry Kane
  3. Carlos Alcaraz
  4. Declan Rice
  5. Jake Paul
  6. Kylian Mbappé
  7. Moisés Caicedo
  8. Luis Diaz
  9. Lauren James
  10. Damar Hamlin

Most Searched: Sports Events 

  1. Rugby World Cup 
  2. Women’s World Cup 
  3. Ashes 
  4. Cricket World Cup 
  5. World Cup 
  6. FA Cup 
  7. Champions League 
  8. Euro Qualifiers 
  9. Ryder Cup 
  10. Carabao Cup

In the world of sports, in a year when the Lionesses came so close to glory, it is no surprise that the Women’s World Cup was the second most searched-for event.

This was only beaten out for the top spot by the Rugby World Cup which also took place this year. 

The Women’s World Cup was even more popular as a search term than the Ashes, FA Cup, and Ryder Cup.

The Lionesses also proved popular themselves as ‘When do England ladies play next?’ was the tenth most popular ‘When…’ search term of the year. 

Boxing, however, also proved to be one of the year’s most popular sports. 

Tommy Fury was the most-searched-for athlete of the year, beating out his arch-rival Jake Paul who came in at fifth. 

The boxer’s popularity extended beyond his personal appeal, however, as ‘When is Jake Paul vs Tommy Fury’ was the third highest ‘When…’ question and ‘How to watch Jake Paul vs Tommy Fury’ was the second place ‘How to…’ question.

Other athletes who made it onto the top list included Harry Kane in second, Carlos Alcaraz in third, and Declan Rice just ahead of Jake Paul for fourth place. 

The Rugby World Cup was the most-searched sporting event of the year, narrowly beating the Women's World Cup in popularity

The Rugby World Cup was the most-searched sporting event of the year, narrowly beating the Women’s World Cup in popularity 

The most searched-for athlete in Britain was Tommy Fury, a professional boxer who gained fame for his appearance on Love Island

The most searched-for athlete in Britain was Tommy Fury, a professional boxer who gained fame for his appearance on Love Island 

Most Searched for: ‘How…’ 

  1. How to watch Champions League Final
  2. How to watch Jake Paul vs Tommy Fury
  3. How to turn off emergency alerts
  4. How to get my AI on Snapchat
  5. How to get rid of Snapchat AI
  6. How to watch The Last of Us UK
  7. How to prevent bed bugs
  8. How to block someone on TikTok
  9. How to breed Shugabush  
  10. How to watch KSI v Fury

Most Searched for: ‘When…’ 

  1. When is the Coronation 
  2. When does Love Island start 
  3. When is Jake Paul vs Tommy Fury 
  4. When is Eid Al-Adha 
  5. When is KSI vs Tommy 
  6. When is the Coronation concert 
  7. When did the Queen die 
  8. When was Israel created 
  9. When are the train strikes 
  10. When do England ladies play next

When it comes to the ‘when’ and ‘how’ categories, the list of top searches is a trip down memory lane.

‘When is the Coronation?’ was the UK’s most popular ‘when’ question, while ‘When is the Coronation concert?’ came in sixth.

In a clear indication of the UK’s other priorities, the second place was the question: ‘When does Love Island start?’ 

Topping the tables of ‘How…’ questions was: ‘How to watch the Champions League Final.’

In third place came the phrase ‘How to turn off emergency alerts’, after the government announced it would be testing its emergency alert system earlier this year. 

Another top story from this year which made it into our search history was the question ‘How to prevent bed bugs?’

'How to stop bedbugs' was the eight most common 'How...' phrase on Google after fears of an infestation were sparked by a large number of cases in Paris

‘How to stop bedbugs’ was the eight most common ‘How…’ phrase on Google after fears of an infestation were sparked by a large number of cases in Paris

Fears of a plague of the biting insects spiked earlier this year after Paris was overrun by the critters. 

The ‘How…’ questions also showed an interesting case of buyer’s remorse when it came to the new Snapchat AI. 

‘How to get my AI on Snapchat’ came in at number four for the most searched-for question of the year.

However, just behind in fifth place is the question: ‘How to get rid of Snapchat AI‘.   

Matt Cooke, Head of Google News Lab says: ‘As we reach the end of 2023, it’s refreshing to be reminded of everything we enjoyed throughout the year – which otherwise had its fair share of challenging moments for the UK and the world. 

‘From David Beckham’s return to the spotlight, to Barbie vs. Oppenheimer, to the highs of England’s sporting successes, we’ve had moments to keep us smiling despite difficult times.’

What are the top Google Search terms of all time?

  1. The Great Wall of China 
  2. Let It Go by Idina Menzel 
  3. Greta Thunberg 
  4. Mount Rushmore National Memorial 
  5. Abbey Road 
  6. Drake 
  7. Disneyland park 
  8. Naruto: Shippuden 
  9. Deadpool 
  10. Martin Luther King Jr.



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