If you’re looking for an Apple deal, there’s no better time to get one than Black Friday weekend. No matter what you’re looking to buy, you are likely to find a great price on it—possibly the lowest ever.
And while sales have been going on all throughout November, the best ones are over the next few days—Black Friday through Cyber Monday. We’re already seeing all-time low prices on iPads, MacBooks, and AirPods, and we expect to see the deals continue all throughout the weekend. So keep checking this page for the very best deals.
We’re constantly tracking the best Apple deals, so stay tuned to this list for the best bargains we find.
Black Friday 2023: Best Apple deals in the U.S.
We’ve tracked the best deals on MacBooks, desktop Macs, AirPods, Apple Watch, iPad, iPhone and more below.
MacBook Air and MacBook Pro
- Amazon, 13-inch MacBook Air, M1 (256GB): $750 ($249 off, MSRP $999)
- Amazon, 15-inch MacBook Air, M2 (10-core GPU, 256GB): $1,049 ($250 off, MSRP $1,299)
- Amazon, 15-inch MacBook Air, M2 (10-core GPU, 512GB): $1,249 ($249 off, MSRP $1,499)
- Best Buy: 13-inch MacBook Air, M2 (256GB): $949 ($150 off, MSRP $1,099)
- Amazon, 14-inch MacBook Pro (M3, 512GB): $1,449 ($150 off, MSRP: $1,599)
- Amazon, 14-inch MacBook Pro (M3, 1TB): $1,649 ($150 off, MSRP: $1,799)
- Amazon, 14-inch MacBook Pro (M3 Pro, 11-core CPU, 14-core GPU, 512GB): $1,799 ($200 off, MSRP: $1,999)
- Amazon, 14-inch MacBook Pro (M3 Pro, 12-core CPU, 18-core GPU, 1TB): $2,199 ($200 off, MSRP: $2,399)
- Walmart, 14-inch MacBook Pro (M3 Max, 14-core CPU, 30-core GPU, 1TB): $3,049 ($150 off, MSRP: $3,199)
- Amazon, 16-inch MacBook Pro (M3 Pro, 512GB): $2,299 ($200 off, MSRP: $2,499)
- Best Buy, 16-inch MacBook Pro (M3 Pro, 36GB RAM, 512GB): $2,699, ($200 off, MSRP $2,899)
- Best Buy, 14-inch MacBook Pro (M2 Pro, 512GB): $1,599 ($400 off, MSRP $1,999)
- Walmart, 14-inch MacBook Pro (M2 Max 1TB): $2,864 ($235 off, MSRP $3,099)
- Amazon, 16-inch MacBook Pro with M2 Pro, 19-core GPU, 512TB SSD: $2,200 ($299 off, MSRP $2,499)
- Amazon, 13-inch MacBook Pro (M2, 512GB): $1,299 ($200 off, MSRP $1,499)
iMac, Mac mini, and Mac Studio
- B&H Photo, Mac Studio (M1 Ultra, 128GB RAM, 8TB): $5,099 ($2,900 off, MSRP $7,999)
- Expercom: Mac Studio (M2 Max, 32GB RAM, 512GB): $1,799 ($200 off)
AirPods
- Walmart, AirPods Pro (2nd-gen, Lightning case): $169 ($80 off, MSRP $249)
- Amazon, AirPods Pro (2nd-gen, USB-C case): $190 ($59 off, MSRP $249)
- Amazon, AirPods (2nd gen): $80 ($49 off, MSRP $129)
- Amazon, AirPods (3rd gen, Lightning case): $140 ($29 off, MSRP $169)
- Amazon, AirPods Max: $450 ($99 off, MSRP $549)
Apple Watch
- Amazon, Apple Watch Series 9 (41mm, GPS): $329 ($70 off, MSRP $399)
- Amazon, Apple Watch Series 9 (45mm, GPS): $359 ($70 off, MSRP $429)
- Amazon, Apple Watch SE (2nd gen, 40mm): $179 ($70 off, MSRP $249)
- Amazon, Apple Watch SE (2nd gen, 44mm): $209 ($70 off, MSRP $279)
- Amazon, Apple Watch Ultra (2nd gen): $739 ($60 off, MSRP $799)
iPad
- Amazon, iPad (9th-gen, 64GB): $230 ($99 off, MSRP $329)
- Amazon, iPad (10th-gen, 64GB): $349 ($100 off, MSRP $449)
- Amazon, iPad mini (64GB): $400 ($99 off, MSRP $499)
- Amazon, iPad Air (64GB): $500 ($99 off), MSRP $599)
- Amazon, 11-inch iPad Pro (M2, 1TB): $1,394 ($105 off, MSRP $1,499)
- Amazon, 12.9-inch iPad Pro (M2, 5G, 512GB): $1,299 ($100 off, MSRP $1,399)
Accessories
- Amazon, Magic Keyboard (11-inch): $179 ($120 off, MSRP $299)
- Amazon, Magic Keyboard (12.9-inch): $229 ($120 off, MSRP $349)
- Amazon, Apple Pencil (1st gen): $73 ($26 off, MSRP $99)
- Amazon, Apple Pencil (2nd gen): $82 ($47 off, MSRP $129)
- Amazon, Apple Pencil (USB-C): $71 ($8 off, MSRP $79)
Apple TV
Displays
Accessories
- Amazon, Magic TrackPad: $109 ($19 off, MSRP $129
- Amazon, Apple Pencil (1st gen): $72.88 ($27 off, MSRP $99)
- Amazon, Apple Pencil (2nd gen): $82 ($47 off, MSRP $129)
- Amazon, Apple Pencil (USB-C, 2023) $71.10 ($8 off, MSRP $79)
- Amazon, AirTags 4-pack: $79.99 ($19 off, MSRP $99)
- Amazon, AirTag: $23.99 ($5 off, MSRP $29)
Black Friday 2023: Best Apple deals in the U.K.
We have the best deals on MacBooks, desktop Macs, AirPods, Apple Watch, iPad, iPhone and more below.
MacBook Pro
- KRCS, 14-inch MacBook Pro with M3 (8-core CPU, 10-core GPU), 8GB RAM, 512GB SSD: £1,529.10 (£169.90 off, MSRP £1,699)
- KRCS, 14-inch MacBook Pro with M3 (8-core CPU, 10-core GPU), 8GB RAM, 1TB SSD: £1,709.97 (£189.99 off, MSRP £1,899)
- KRCS, 14-inch MacBook Pro with M3 Pro (11-core CPU, 14-core GPU), 18GB RAM, 512GB SSD: £1,889.10 (£209.90 off, MSRP £2,099)
- KRCS, 14-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 18GB RAM, 1TB SSD: £2,249.10 (£249.90 off, MSRP £2,499)
- KRCS, 16-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 18GB RAM, 512GB SSD: £2,339.10 (£259.90 off, MSRP £2,599)
- KRCS, 16-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 36GB RAM, 512GB SSD: £2,699.10 (£149 off, MSRP £2,999)
- John Lewis, 13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 256GB SSD: £1,225 (£124 off, MSRP was £1,349)
- Currys, 13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 512GB SSD: £1,399 (£150 off, MSRP was £1,549)
- eBuyer, 14-inch MacBook Pro with M2 Pro chip (12-core CPU, 19-core GPU), 16GB RAM, 1TB SSD: £2,198.87 (£499 off, MSRP was £2,699)
- eBuyer, 14-inch MacBook Pro with M2 Max chip (30-core GPU), 32GB RAM, 1TB SSD: £2,977.50 (£371 off, MSRP was £3,349)
- KRCS, 16-inch MacBook Pro with M2 Pro chip (19-core GPU), 16GB RAM, 512GB SSD: £2,149 (£550 off, MSRP was £2,699)
- KRCS, 16-inch MacBook Pro with M2 Pro chip (19-core GPU), 16GB RAM, 1TB SSD: £2,389 (£510 off, MSRP was £2,899)
MacBook Air
- Amazon, 13-inch MacBook Air, M2 (256GB) £1,029.97 (£119 off, MSRP £1,149)
- Amazon, 13-inch MacBook Air, M2 (512GB) £1,289.97 (£159 off, MSRP £1,449)
- Amazon, 13-inch MacBook Air, M1 (256GB) £799 (£200 off, MSRP £999)
- Amazon, 15-inch MacBook Air, M2 (256GB) £1,249.97 (£149 off, MSRP £1,399)
- Amazon, 15-inch MacBook Air, M2 (512GB) £1,399 (£200 off, MSRP £1,599)
iMac
- KRCS, 24-inch M3 iMac, 8-core GPU, 256GB: £1,259.10 (£139.90 off, RRP: £1,399).
- Amazon, 24-inch M3 iMac, 10-core GPU, 256GB: £1,439.97 (£49 off, RRP: £1,599).
- Amazon, 24-inch M3 iMac, 10-core GPU, 512GB: £1,729.97 (£69 off, RRP: £1,799).
- Amazon, 24-inch M1 iMac, 7-core GPU, 256GB: £1,227.97 (Was £1,399, £171 off – note Apple used to sell this model for £1,249).
- Amazon, 24-inch M1 iMac, 8-core GPU, 256GB: £1,409.98 (Was £1,599, £189 off – note Apple used to sell this model for £1,449).
- Amazon, 24-inch M1 iMac, 8-core GPU, 512GB SSD: £1,599 (Was £1,799, £200 off – note Apple used to sell this model for £1,649).
Mac mini
Mac Studio
AirPods
- John Lewis, AirPods Pro (2nd gen): £219 (£30 off the old price, but note this is the Lightning version not the new USB-C one)
- eBuyer, AirPods Max: £490.98 (£8.02 off; current RRP £499)
iPads
- Amazon, 10.9in 10th gen iPad 64GB WiFi, £439 (£50 off, RRP £499).
- AO, 10.9in 10th gen iPad 256GB WiFi, £637 (£40 off, RRP £679).
- Very, 10.2in 9th gen iPad 64GB WiFi, £299 (£70 off, RRP £369, note Apple originally sold this model for £319).
- eBuyer, 10.2in 9th gen iPad 256GB WiFi, £491 (£58 off, RRP £549, note this model originally cost £459).
- Amazon, iPad Air, 64GB, WiFi: £579 (£90 off, RRP £669)
- Amazon, iPad Air, 64GB, Cellular: £759 (£90 off, RRP £849)
- Amazon, iPad Air, 256GB, Cellular: £919 (£110 off, RRP £1,029)
- Amazon: 11in iPad Pro, M2, 128GB, Wi-Fi for £839 (£60 off, RRP £899)
- Amazon: 11in iPad Pro, M2, 256GB, Wi-Fi for £948.99 (£70 off, RRP £1,019)
- Amazon: 11in iPad Pro, M2, 2TB, Wi-Fi for £1,879.99 (£270 off, RRP £2,149)
- Amazon: 12.9in iPad Pro, M2, 256GB, Wi-Fi for £1,309 (£60 off, RRP £1,369)
- Amazon: 12.9in iPad Pro, M2, 512GB, Wi-Fi for £1,489.99 (£109 off, RRP £1,599)
Apple Watch
iPhone
- John Lewis, iPhone 14 Pro Max: £1,039 (£60 off, plus two-year warranty; RRP before being discontinued in fall 2023 was £1,199)
- Amazon, iPhone 14 Pro: £939 (£100 off, RRP was £1,039) Same deal at John Lewis.
- Amazon, iPhone 14 Plus: £749 (£50 off; RRP £799)
- Amazon, iPhone 14: £649 (£50 off; RRP £699)
- Amazon: iPhone 13: £549 (£50 off, RRP £599) Also at Currys and John Lewis
- Currys, iPhone 12: £449 (£150 off; RRP before being discontinued in fall 2023 was £599)
iPhone accessories
Apple TV
Accessories
- John Lewis, Apple Magic Keyboard with Touch ID & Numeric Keypad £143.20 (£35 off, RRP £179).
- Amazon, Apple Magic Keyboard (no-touch ID) £75 (£24 off, RRP £99).
- Amazon, Apple Magic Keyboard with Numeric Keypad (no-touch ID) £99 (£30 off, RRP £129).
- Amazon, Magic TrackPad £103.20 (£25 off, RRP £129).
- Amazon, Magic TrackPad Black £119.20, (£30 off, RRP £149).
- Amazon, Magic Mouse in white £59 (£20 off, RRP £79)
- Amazon, 2021 Magic Mouse in black £65 (£34 off, RRP £99)
- Amazon, Apple Pencil (2nd gen) £89, (£50 off, RRP £139)
- Amazon, Apple Pencil (1st gen) £79 (£30 off, RRP £109)
- Amazon, Pack of four Apple AirTags £95 (£24 off, RRP £119).
- Amazon, Single AirTag £29 (£6 off, RRP £35).
- Amazon, Magic Keyboard for 11-inch iPad Pro & iPad Air (white) £256 (£63 off, RRP £319).
Every year Apple holds shopping event from Black Friday (November 24) to Cyber Monday (November 27). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings. The newest products are excluded, so don’t expect any offers on the iPhone 15 or M3 MacBooks, but the Apple Watch Series 9 is included this year.
In 2023 you can get gift cards for the following amounts with the following purchases made on Apple’s U.S. site or Apple’s U.K. site.
| Product | U.S. | U.K. |
|---|---|---|
| iPhone 14 | $75 | £60 |
| iPhone 13 | $50 | £40 |
| iPhone SE | $25 | £20 |
| iPad Pro | $50 | £80 |
| iPad Air | $75 | £60 |
| iPad mini | $50 | £40 |
| iPad (10th gen.) | $50 | £40 |
| 15-inch MacBook Air with M2 chip | $200 | £160 |
| 13-inch MacBook Air with M2 chip | $175 | £140 |
| 13-inch MacBook Air with M1 chip | $150 | £120 |
| Mac mini | $100 | £80 |
| Apple Watch Series 9 | $50 | £40 |
| Apple Watch SE | $50 | £40 |
| AirPods (2nd generation) | $25 | £20 |
| AirPods (3rd generation) | $25 | £20 |
| AirPods Pro (2nd generation) | $50 | £40 |
| AirPods Max | $75 | £60 |
| Apple Pencil (2nd generation) | $25 | £20 |
| HomePod | $50 | £40 |
| Apple TV 4K | $25 | £20 |
Black Friday 2023: Where to shop for Apple deals
Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:
If you’re based in the U.K., you’ll find deals at the following shops:
Black Friday 2023: All Apple deals
Stay on top of the best Black Friday deals as they arrive with our dedicated roundups
Best Black Friday 2023 MacBook deals
Best Black Friday 2023 Mac deals
Best Black Friday 2023 AirPods deals
Best Black Friday 2023 Apple Watch deals
Best Black Friday 2023 iPad deals
Best Black Friday 2023 iPhone deals
