Apple wants to improve the carbon offset market – Computerworld

Energy from sun and wind

To get there, the company is making deep investments in wind and solar power, new recycling, and materials process technology, and seeking to build sustainability right inside its product designs. It means climate action is on the agenda at every product design meeting, and means the packaging it uses is constantly being optimized to reduce the cost of freight.

It’s important to understand the scope Apple has in this.

The company is already carbon neutral across its own business operations, But in the last few years, it has been working with a rapidly growing number of its own suppliers to achieve the same goal in product manufacturing. More than 320 Apple suppliers have committed to using renewable energy, the company says, while more than 20% of the materials used in Apple products came from recycled sources. Its recently introduced MacBook Air is made with over 50% recycled material.


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