Marketing

Andretti and Marcus Ericsson Drive Allegra Into Indianapolis 500

Ericsson has led 43 laps in his Indianapolis 500 career and was a lap away from his second-consecutive win in 2023 when current champ Josef Newgarden took the lead with half a lap to go and started his bid for three Indy 500 wins in a row. Having won the race before and having come so close to winning it again, he’s aware of how much better the milk tastes from the top spot on the podium and how much more fun the porch parties can be after a victory lap.

Allegra tied its marketing story with Andretti and Ericsson together with allergies, but it’s a winner’s clarity that’s getting them across the line together.

“It makes a big difference being a winner, for sure. My schedule for the month is pretty packed. Every day, it’s a lot of things going on, and I enjoy that because I want to be an ambassador for this amazing race,” Ericsson said. “But of course it’s a balance as well, because I want to win another 500, but that’s where you know you need to be good at putting that aside and being focused.”





READ SOURCE

This website uses cookies. By continuing to use this site, you accept our use of cookies.