Zomato looks to put 40 percent of its last-mile workforce on bikes — FreightWaves


“These journeys translate to approximately 4.4 million kilometers (2.7 million miles) a day. To give you a relative context, that’s more than 11 times the distance between the earth and moon. With such an astronomical figure at play, one can only imagine the pollutants being discharged by the delivery fleet in totality,” he continued.

Unlike the West’s relative homogeneity in road traffic, Indian road traffic is extremely heterogeneous. A cursory glance across a traffic bottleneck in India often involves mechanical bikes, motorbikes, three-wheeled autos, cars, buses and trucks. Quite plainly, this makes delivery a nightmare. Add to this the impractical door-delivery time schedules that delivery companies force on their personnel, and last-mile logistics turns out to be a horrific ordeal for the workforce.

With bikes, Zomato’s personnel might actually gain leverage as they will be able to use the pavements and walkways to reach destinations on time. Zomato has mentioned that the delivery partners who agree to work on bikes would be allotted orders that require them to navigate a shorter distance – an average of 1.5 miles  – to ensure speedy delivery. For now, Zomato asks its workforce to bring their own mechanical bikes to work, and for the ones who aspire to use electric bike variants, they can get one through Zomato’s partnership with bike entities like Mobycy, e-HIRAN, TNT, Yulu, and Zoomcar’s PEDL.

Zomato believes that apart from lessening its carbon footprint, this move would also open up opportunities for people who own bikes. Today, Zomato has 5,000 cyclists in its fleet, operating across 12 cities in India, with most of them working in the Delhi National Capital Region.

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