You’re invited to the New Era of Samsung AI TV – Samsung Newsroom Malaysia

Unbox & Discover 2024 is back and ready to take you on a journey powered by the magic of AI. Samsung Malaysia Electronics invites you to join us for an unmissable livestream where we unveil the latest and greatest innovations. Witness how cutting-edge technology meets everyday life, transforming the way you live, work and play.



Here’s what awaits you:


  • Unleash the Power of AI: Witness how artificial intelligence revolutionizes your TV, tailoring content recommendations and enhancing picture quality to create a truly personalized experience.
  • Next-Level Visuals: Prepare to be mesmerized by stunning visuals and vibrant colours come alive on the screen.
  • Experience Unmatched Sound Clarity: Immerse yourself in rich, immersive audio that draws you into the heart of the action.


Tired of blurry visuals and frustrating audio plaguing your office routine? What if there was a way to elevate your daily tasks and empower you to experience a smoother, more efficient work environment?


Watch the Full Trailer video here to know more:



Mark your calendars, set your reminders, and prepare to be WOWed!


Tune in to the livestream with us on 27 March 2024, Wednesday, 9PM MYT at Samsung Malaysia Youtube.


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