Marketing

WWE Becomes King of the TikTok Sports Ring



There’s a new leader in the sports league clubhouse on TikTok, as World Wrestling Entertainment recently surged past the National Basketball Association. The edge was slight at the time of this post–13.6 million followers for WWE, 13.4 million for the NBA–and WWE vice president of digital media Steve Braband told Adweek he expects a “healthy…



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