Marketing

Will Snapchat Spotlight Last Beyond Million-Dollar Payouts?



CJ OperAmericano became famous on Snapchat before that was really possible. She first started using the app in 2014, at age 17, to send handmade drawings to her older siblings. When her drawings became more intricate, she started posting some of them on her Instagram page, which caught a BuzzFeed contributor’s attention. Touting her as…



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