When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $330 billion digital advertising industry was facing were still unclear. PRAM’s initial mission was to figure out a new way to serve targeted ads online while folding in more privacy-conscious practices. At the time, Google was still working through…
What’s Next For PRAM as Ad Targeting Fundamentally Changes?
April 15, 2021No comment