Marketing

What’s Next For PRAM as Ad Targeting Fundamentally Changes?



When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $330 billion digital advertising industry was facing were still unclear. PRAM’s initial mission was to figure out a new way to serve targeted ads online while folding in more privacy-conscious practices. At the time, Google was still working through…



READ SOURCE

READ  Frank’s RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During Super Bowl Ads

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.