Marketing

TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count



After years of complaints about shortcomings in TV audience measurement options and Nielsen’s recent rating miscalculation, major media companies are starting to take matters into their own hands. Kelly Abcarian, evp of measurement and impact for advertising and partnerships at NBCUniversal, and John Halley, chief operating officer of advertising and revenue and evp of advanced…



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