Transaction Data Is the Most Powerful Predictor of Future Behavior

It may be a marketing cliché that “most customers are predictable.” But like most sayings with staying power, the phrase is true: Past behavior is, indeed, the best predictor of customers’ future behavior.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

READ  McDonald’s Joyful Redesign; Peacock’s Upcoming Series: Thursday’s First Things First

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.