Marketing

Top Women Athletes Send Inspiration to Their Younger Selves for AT&T’s Equity Initiative



Last December, AT&T’s associate vp for sponsorship and experiential marketing Shiz Shuzuki said, “I’m a firm believer that if you can see her, you can be her.” Shuzuki’s sentiment underscores “She’s Connected,” the telecom company’s collaborative initiative toward gender equality through intentional sponsorships and promotions. The effort now includes a docuseries-style campaign centering four trailblazing…



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