Marketing

To Attract Gen Z Shoppers, Macy’s Expands its Private Brands



Private label is a veritable gold rush these days with a number of retailers, from Amazon to Bed Bath & Beyond, aiming to attract shoppers with store-owned brands. Macy’s is no stranger to this accelerating trend. The iconic department store recently launched an apparel line called And Now This, which is squarely aimed at Gen…



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