Marketing

TikTok, UFC Reach Multiyear Content Partnership



TikTok is entering the Octagon. The video creation platform reached a multiyear partnership with UFC to bring exclusive livestream content to fans globally. The @UFC account has over 6.3 million followers, making it the platform’s third most followed sports league, since joining in 2019. Behind-the-scenes footage, post-fight access, prefight access and other engagement with UFC…



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