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The best Black Friday Amazon UK deals live and updated as they happen


Harry Potter Hogwarts Castle Clock Tower Lego set

(Image credit: Amazon)

When it comes nabbing a great gift for a loved one this Christmas, I’m just not sure anything can beat Lego. Whether it’s for a young’n or you’re after a more superior set, who doesn’t love sitting down and building a masterpiece? For one thing, I reckon it counts as ‘self-care’, and it’s pretty expensive, which means we likely won’t be inclined to buy it ourselves.

Amazon is leading with up to 45% off Lego sets, and there are a few options for little ones and seasoned Lego builders alike. You can’t go wrong with the Harry Potter Hogwarts Castle Clock Tower set, down to its lowest ever price at £51.29 from £84.99.

There’s also Marvel, Disney, and Star Wars Lego sets available with decent price cuts, as well as a bit of Minecraft action for the gamer types.

Good morning, deal hunters! Alice here. It feels just about socially acceptable to say that now the sun has finally risen… Let’s take a deep dive into Amazon’s Black Friday sale and see what hidden gems we can find.

Righto, I’m handing over to Alice Marshall, who’s taking over the deal hunt at Amazon this morning… 

hotel Chocolate box

(Image credit: Amazon)

Just noticed there’s up to 23% off Hotel Chocolat – not sure if it was already discounted and Amazon’s just slapped a ‘Black Friday deal’ label on it, or it’s a brand new offer for Black Friday, but either way I’ll take it! There are lots of different boxes to choose between… Reckon the Hotel Chocolat Classic Christmas Luxe collection is a strong choice: £30.49, down from £36.50 – but there’s loads there, so go wild.

Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner product shot

(Image credit: Amazon)

Ooooh ooooh lowest ever price alert: this Shark cordless vac (model IZ201UK) was already the cheapest it’s ever been…but looks like it’s dropped a little further overnight to £179. Amazon says it’s a 49% discount, but they’re using the RRP for that (£349). In reality it usually costs somewhere between £220-£260. Still, £179 is a cracking price.

Our team’s tested this one – we gave it 4.5/5 stars in our review. It’s the most budget cordless vacuum Sharks makes, so you lose some of the features you might expect from a more expensive model. (It doesn’t stand up on its own, for example, and there’s a 40min run time, as opposed to 60mins you’d get from, say, the five-star Dyson V15 Detect Absolute. But that costs £499, so…)

But we found it to be a really effective, with a decent bin capacity, and it works well on hair – both long hair and pet hair. Shark’s always one of the most popular vacuum-makers over Black Friday, so I’d consider this one if I was after a budget-friendly cordless vac. 


(Image credit: Amazon)

Here’s a good one – the Emma mattress has dropped to half price on Amazon for Black Friday: a double now costs £345, down from £699. I spend a surprising amount of time talking about mattresses these days – I’ve reviewed more than I’d care to remember, but it does mean I have some strong thoughts about what makes a good mattress, and the Emma Original, for me, is an absolute winner. 

I’ll tell you for why… The short answer is it’s really well made, and it’s really competitively priced – I don’t think there’s another mattress that comes close to the quality of the Emma Original in the same price range. And at half price it’s a total bargain. If I didn’t already have an Emma Original in my house I’d get it now.

Hello, hello, Julia here logging on for some deal hunting this morning. Amazon likes to release new offers regularly throughout the day, and indeed night, so although we weren’t super overwhelmed with what we saw last night, there may well be some gold this morning… Stay tuned…

Right, I’m signing off the for the night – and tomorrow you’ll start the day in the capable hands of Julia Sagar.

WIll there suddenly be more deals? I doubt it, but we can but hope in our little tiny minds that there will be something more to check out. I had to rewirite this section about five times as I was falling asleep, so it’s go to bed time for me.

Good morrow, fine sir / lady!

Breville Coffee Machine

Get this: I don’t like coffee. Never have, never will. But this deal seemed too much to pass up, and our deals writer Alex Whitelock has thoroughly corroborated that:

“Generally, I can get by with any old coffee. If I wake up and feel like it’s a day where I’m going to need my fast juice, the instant coffee granules get dumped in a mug with some boiling water and all is right with the world again. There are times, though, when we all want something a bit fancier.

“But then many multi-fangled coffee machines can be seriously expensive. And while more affordable pod coffee machines are alright in a pinch they cannot match a proper cup of Joe. So the Breville One-Touch CoffeeHouse Coffee Machine for £125.99, especially with  a discount of £74 off the usual price and the cheapest it’s even been.

“It comes with simple one-touch technology to whip up an espresso, latte, cappuccino in minutes, with a built-in milk frother to really recreate your favourite high street coffee from home. Instant coffee: meet the bin.”

Should I get into coffee? Nah, too much like hard work.

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Not strictly relevant to the launch of new deals on the Amazon Black Friday sales, but the notion there might be gold on a tributary to the Amazon river has led to huge numbers of illegal miners trying to pump our gold from the rivebed.

It’s causing something of an issue – go and read about it when you’ve completed your deals shopping for another day.

Elgato Stream Deck

I once came about 9th in a regional Hearthstone tournament and decided I probably wasn’t cut out for a career as a pro-gamer. For anyone who does think they have the skills, can play through Dark Souls blindfolded, or is just wildly entertaining to watch, then here’s a bit of tech you’ll need to stream your way to super-stardom.

The Elgato Stream Deck is now £89.99 at Amazon – that’s the lowest price it’s been for almost three years, and would let you live the life of a famous streamer by using the kit that some of them use.

The 15 LCD keys will allow you to perform all sorts of functions with just a tap of the button, including switching screens, playing media, sending a tweet and altering your audio settings. It also directly integrates with the most common streaming apps such as OBS, Twitch and game capture software.

Some adventurous folks have found ways to use it outside of game streaming, too, to automate repetitive tasks such as replying to emails with a fixed response or controlling their array of Philips Hue lighting.

Twilight Imperium

(Image credit: Asmodee)

Take it from a real nerd – Twilight Imperium is literally the best board game ever. OK, maybe not ever but it makes Monopoly look like your granddad’s game in comparison.

Never play a rubbish game of scrabble again at Christmas. Instead, duke it out with two to six other players to control the galaxy. Yep, forget Old Kent Road, go for galactic domination instead with your choice of politics, trade, or the tried and true method of building the biggest space ships.

Honestly, if you’re a fan of larger games over a couple of beers with the friends, this is a real banger of a game. It’s big, so be prepared, but this price is the cheapest ever so it’s a great opportunity to save a few quid on the side, as it’s down from £108 to just £81 in this Black Friday sale.

Star Wars Grogu plus toy

(Image credit: Star Wars)

OK, so £14.99 means this thing hasn’t got the biggest discount in the world considering this Star Wars Grogu plush toy retails for £19.99 normally….and I do not get the love for this baby Yoda. 

I keep seeing it everywhere, and the label saying suitable for ages 3 and up – and that’s where it should stay. I know that loads of people love Star Wars and I’m being a massive grump about it, but this is weird because we all know Yoda as an older being, which makes the cutesy nature of this thing all the more perplexing.

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Anyway, if you’re a fan of The Mandalorian definitely check this one out. It’s incredibly highly reviewed at Amazon and seems like a really popular pick right now. Depends if you can resist that little face*.

*I absolutely can.

Garmin Forerunner 245

(Image credit: Future)

Right I’m a runner, and I’ve recommended this watch to a number of friends looking to level up from something basic like the Forerunner 55, and want a few extra features to enjoy.

Running on a cold November morning might not appeal to some, but for the brave few I’ve spotted the cheapest ever price on the Garmin Forerunner 245 – one of the better sports smartwatches out there right now.

This little mother will get you out of bed, tell you how you’ve slept, let you know how rested you are… then it’ll track all your activities to an absolute tee – regardless of whether you prefer a dip in the pool or a long bike ride. 

This one’s lightweight, got heaps of battery life, and is super comfy to boot. Definitely a good choice at this price if you’re looking to get fit ahead of those New Year’s resolutions.

Instant Pot Duo Crisp

(Image credit: Future)

Right, let’s get a little deeper now the clock has struck midnight. 

This one is a Black Friday classic – is there anyone who doesn’t have one of these excellent appliances on their kitchen top at home? What? A few of you? Really? Check in your cupboard in case you put it in there and forgot about it.

If not, here’s the cheapest ever price on the Instant Pot Duo Crisp – going for just £99.99 in tonight’s sale at Amazon. Pressure cook or air fry to your heart’s content with this handy two-in-one wonder appliance that’s particularly good for rustling up quick meals for the family. 

These one’s normally go for anywhere between £149 to £179, so this one’s one of the better small appliance deals on Amazon right now and likely to be very, very popular. 

Amazon Fire TV stick and echo dot one white

(Image credit: Future / Amazon)

One of the top deals around right now is the Amazon Fire TV Stick for £19 – already a good deal, you’ll no doubt agree.

But one of the top items on sale is the Amazon Echo Dot – 3rd gen – which only costs £18.99 on a ‘normal’ deal – but if you combine it with the Fire TV Stick, then it’ll only set you back £9.99 extra.

So, while they’re a bit basic in terms of functionality – no 4K playback, no wider sound from the Echo – they’re still excellent value if you’re looking to upgrade the smarts in your home.

Amazon Boxes with Don't Miss logo

(Image credit: Amazon)

OK, it’s just 15 minutes to go until Amazon says it’s officially Black Friday – we mere mortals get no say in when Friday is nowadays.

Stick around – we’ll be bringing you all the deals as they happen and a few other top ones that are on sale already.


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