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Big DataSecurity

Stop Attacks on Your Data Even Before They Started

Stop Attacks on Your Data Even Before They Started

Who Needs Our Data?

Every online action leaves a digital trail. Whether we are using an Internet browser, accessing a website, playing an online game, downloading an app, or posting content to social networks. What’s left for us is information—personal information that we voluntarily disclose as well as information that we unwittingly leave behind, like our online “behavior” (what texts we read, how we do online shopping, which ads we click on, etc.).

Everything you share online is never completely private. Even messaging apps are not completely reliable. Communication can be intercepted, messages screen. Ask yourself how many times you have used the screenshot option to share your correspondence with someone with people who were not the same actors. In this way, the privacy of the person whose messages are permanently recorded, shared with other people, or, often, and publicly published is unquestionably compromised. That is why you must respect two main postulates – the first: never, never, never share significant personal information (in any format) through social networks and other online communication tools. Also, always take care of what and to whom you are sending, keeping in mind that anything you might not like to see anyone other than the person you are writing to is probably better left for a live conversation. The second postulate states that you should never jeopardize someone’s privacy by filtering and sharing private messages with other persons or a group of people when you are aware that the recipient of those messages would not want it to happen.

As we have concluded, all seemingly free services are charged by companies by collecting our data. You will remember that almost every website asks for your consent because it uses cookies, files that collect information about your behavior on that website from the website – what texts you read, what content you are interested in, how long you have stayed on the site, have you clicked on some of the ads and the like. When you return to the same website, the content on it will be tailored to your interests (what the cookies learned about you on your first visit). This doesn’t sound bad. Instead of bothering to search for the subject of your interest, the site will do it for you. The question is: in what way and why? The collected data are most often used for analysis and creation of personal, socio-psychological profiles of users, for targeted placement of products or services tailored to individual characteristics and needs of users, and also for sale to other companies or third parties.

Personal data includes name and surname, residential address, photo, e-mail address, IP (Intenet Protocol) address, location, data used to analyze user profiles, gender, age, working ability, financial status, personal interests, consumer habits, etc. This is a huge amount of information that someone can have about us, for the simple reason that the awareness of online privacy still does not outweigh the benefits we think we have when we lightly click “yes” to everything a particular website/application asks us.

Protect Your Online Identity with Password Managers

The use of network services is becoming more and more prevalent. Therefore, a lot of private information is kept on servers, always in danger of theft in the event of a data breach, including credit card numbers, bank account information, and account passwords. Today’s world is more dependent on the Internet and online commerce, which has increased the need for internet security. Hackers frequently employ passwords that are simple for users to remember.

A secure password must have at least eight characters and be made up of random letters, numbers, and special characters. If these passwords are long enough and contain random characters and digits, it would seem impractical to force them. When creating a network account, it should be your main responsibility to use strong passwords that are impossible to guess, bearing in mind the penalties if you don’t. The most secure method of securing your network account is to use random passwords.

Three essential functions are typically included with password managers: a random password generator that is safe (which generates secure random strings to be used as passwords). All passwords are kept in an encrypted storage vault. Code generator for two-factor authentication. The password manager includes the security of using Google Chrome to search the Internet in addition to the essential functions. swift and simple to use. A simple search process and the highest level of security and safety.

Personal Data and their Misuse

The misuse of personal data, both for commercial and institutional purposes, is not new, and people are not getting better at securing their data and information. In addition to active (data left by users themselves) and passive (data that users unknowingly leave, e.g. via cookies), companies also use a third type of data that is a combination of the first two. There are algorithms for the analysis of active and passive user data, and the results of this analysis are classified into a new, separate group.

The main goal of collecting so much information about users is profit, i.e. the sale of products or services. In addition to targeting the goal of sales, it is not uncommon for our data to serve other, less beautiful purposes. Cybercriminals will turn over every stone of the Internet to come into possession of data that can be used for various malversations. Phishing attacks, e-mails, or messages with suspicious files or links are just some of the ways that can be used by third parties to access information such as credit card numbers, passports, residential addresses, and the like. The thought that someone we don’t know and who can be located anywhere on the globe has our personal information is more than scary.

The Importance of Privacy

Undoubtedly, the Internet has improved the way we live and work and continues to do so. Unfortunately, this development comes at a very expensive price: our privacy. Internet privacy refers to the degree of secrecy and security of personal information shared online. Internet privacy is a very broad concept that includes many different elements, methods, and technologies intended to safeguard private and sensitive information as well as communication channels.

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