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- Sony’s upcoming 2021 lineup of Bravia XR 4K and 8K TVs will launch later this year, with sizes ranging from 50 inches to 100 inches.
- The collection is led by a new flagship Master Series 8K LED and a new 4K OLED with improved brightness.
- Pricing hasn’t been detailed yet, but we’ll update this article with preorder options once they’re available.
- See also: The best 4K OLED TVs
In anticipation of CES 2021, Sony has revealed its flagship collection of new Bravia XR 4K and 8K TVs. The lineup features a mix of LED and OLED models, with screen sizes as big as 100 inches.
For 2021, Sony’s displays will be making the jump from the Android TV platform to the new and improved Google TV system. The upgraded smart TV interface offers a more modern design with an emphasis on content, making it easier to jump right to your favorite streaming shows and movies.
The new TVs also make use of Sony’s latest picture processing technology, with the brand-new Cognitive Processor XR. This advanced system is able to intelligently optimize the picture by analyzing different elements and emphasizing the focal point. Unlike other AI picture processing systems, Sony says this method is able to better understand how people actually see images.
All of the Bravia XR models will also come equipped with HDMI 2.1 ports for next-generation gaming features, like 4K 120Hz support and variable refresh rate. With that said, some of these features may require a firmware update later in the year. For added convenience, most of the new TVs will also allow buyers to choose between three different stand positions, allowing you to place the feet in a narrow, standard, or high position to suit your setup.
Sony hasn’t announced how much each new TV will cost yet, but full details will be revealed this spring. Below, we’ve broken down everything we know so far about each model.