Snapchat may be developing its own gaming platform under secretive ‘Project Cognac,’ report claims


Snapchat may be developing its own gaming platform under secretive ‘Project Cognac,’ report claims

  • Firm could launch a new gaming platform at an event in Los Angeles next month
  • Snapchat has reportedly been working on the service as part of ‘Project Cognac’
  • An invitation to the April event included the tagline of ‘Less talk. More Play.’

Snapchat could soon start serving up interactive games in between photos and videos of your friends.

The social media platform is expected to launch a new integrated gaming service as soon as next month, according to Cheddar.

It has been working to develop the offering as part of a secretive effort called ‘Project Cognac.’

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Snapchat could soon start serving up interactive games in the app. The social media platform is expected to launch a new integrated gaming service as soon as next month

Snapchat could soon start serving up interactive games in the app. The social media platform is expected to launch a new integrated gaming service as soon as next month

Snapchat will reportedly unveil the service at its first-ever Partner Summit, which showcases work by its content and developer partners, in Los Angeles on April 4th.

The company is also expected to debut new original content and other video offerings at the event.  

An invitation to the event alluded to some kind of gaming service with a tagline that said ‘Less talk. More Play,’ Cheddar reported.

The firm signaled an interest in gaming when it bought out gaming studio Prettygreat earlier this year, according to CNET

An employee at the studio is largely credited as the creator of wildly popular mobile games like Fruit Ninja and Jetpack Joyride.

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Additionally, last year Snapchat quietly acquired PlayCanvas, a British software startup which powers 3D gaming on mobile browsers using an open-sourced game engine. 

Last year, the firm launched 'Snappables,' which are short augmented reality games that users can play in the app. Users can play against their friends in various challenges and scenarios

Last year, the firm launched ‘Snappables,’ which are short augmented reality games that users can play in the app. Users can play against their friends in various challenges and scenarios 

The Information had also reported that Snapchat had a gaming platform in the works. 

The report noted that the games will be made by outside developers, but hosted on the chat app. 

Snapchat has showed an interest in games with its AR games.

Last year, the firm launched ‘Snappables,’ which are short augmented reality games that users can play in the app.

The feature lets you play with your friends in a variety of point scoring challenges and multiplayer scenarios, including fighting aliens or playing basketball.

Some, including the rock band and dance party Lenses, will allow you to invite friends to join the fun.

The same goes for the playable Snappables, which let you share your high scores as Snaps, encouraging your friends to have a go too.   

WHAT HAS SNAPCHAT INTRODUCED IN THE LAST SIX MONTHS?

Snapchat has introduced several major new features in the last six months to increase its popularity,  including:

  • App redesign: Separates ‘Friends’ and ‘Discover’ pages to create a more personalised experience.
  • Deluxe bitmoji app: Features new hairstyles and skin tones and more inclusive avatars.
  • Snap Store: Users can buy a t-shirt with a dog filter plastered on the front or a plushie of the firm’s ‘augmented reality superstar,’ also known as the dancing hot dog, among other items.
  • Custom geofilters: Geofilters are a location-based tool that allows Snapchat users to share where they are, or what they’re up to, by adding overlay text and images to a Snap. They can be placed to cover an area the size of a house up to a 100 football pitches and made visible for a couple of hours up to a few days. 
  • Share Snapchat Stories with anyone: Users can now share Snapchat stories with anyone, regardless of whether they have the app. The features allows users to create a hyperlink for clips and pictures. The feature appears when you press and hold down on certain ‘tiles’ in the Discover part of the app.
  • Add links, voice filters and backdrops to snaps: The ‘paperclip’ feature allows users to add a link to their snap, which users can open by swiping up. The ‘backdrops’ feature allows users to add a motif backdrop to their snap by drawing they want to stand outside of the filter. The ‘voice filters’ allows users to remix the sound of their voice in various different styles, including that of a cat or an alien.
  • Group video chat: Users can add up to 16 friends at once to a group video chat, which can be accessed in the app’s messaging section Simply tap the video icon in a group chat in the app. Friends in the group will receive a notification inviting them to join.
  • Tagging: To tag a friend, users insert the ‘@’ sign, type out their friend’s username and then tap on the name of the user they want to tag. When a user sees a tagged Snap, they can swipe up and add the person as a friend or view any public Stories.
  • Snappables: Snappables lets you play with your friends in a variety of point scoring challenges and multiplayer scenarios, including fighting aliens or playing basketball. 
  • Friendmojis in iOS: Snapchat began allowing users to send ‘Friendmojis’, or Bitmojis with friends, via the Bitmoji keyboard in iMessages on an iPhone or iPad.
  • ‘Clear Chats’ feature: The ‘Clear Chats’ tool lets you ‘unsend’ messages after they’ve been sent to a friend, either in an individual or a group chat. Just press and hold on a message, click ‘Delete’ and an alert will appear in a chat saying that a message has been removed. 
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