Marketing

Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?



Given this year’s enormously challenging circumstances, it’s clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding–and its potential stars–benefit from marketers’ attention? The skateboard…



READ SOURCE

See also  Adobe rearchitects its CDP: Wednesday’s daily brief

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.