India’s mobile market nirbhar on China’s BBK group, Samsung slips to second spot  |  Photo Credit: Thinkstock
What do smartphone makers Oppo, Vivo, Realme, and OnePlus brands have in common? They’s all owned by BBK Electronics Corp, a Chinese multinational conglomerate which specialises in electronics manufacturing such as smartphones, television sets, and cameras. It is also the world’s second-largest smartphone maker, as per Android Authority.
In India, BBK Group has pipped South Korean rival Samsung to become the largest smartphone maker by consolidated sales in 2019-20, according to Economic Times report.
The sales of Oppo Mobiles India and Vivo Mobile India increased by 65% on a yearly basis to Rs 63,635 crore, according to Registrar of Companies (RoC) filings quoted in the report. Oppo Mobiles overlooks sales of Oppo, Realme and OnePlus brands in India.
The sale of Samsung’s smartphones in the year 2019-20 went up by 21% year-on-year (YoY) to Rs 52,315 crore. On a standalone basis, Samsung still has the lion’s share in the Indian market. In the year 2018-19, Samsung raked in revenues to the tune of Rs 43,088 crore as compared to combined sales of Rs 38,725 crore by BBK Group.
Yet another Chinese smartphone maker Xiaomi is at the third position in the Indian market in terms of consolidated sales clocking revenues of Rs 38,196 crore.
Chinese smartphone brands increase India market share in 2020
Chinese smartphone makers gained traction in the Indian market in the year 2020 even as India took steps to become Atmanirbhar or self-reliant in electronics production. The development came in a year when India and China troops clashed on eastern Ladakh border region. Chinese smartphone brands dominate 75% of the Indian market increasing the same from 71% in the previous year, according to research firm Counterpoint.
India launched a massive push to local electronics production through Production Linked Incentive (PLI) scheme in 2020 by offering incentives to manufacturers to boost local production and push exports. The scheme saw three Apple contract manufacturers Wistron, Foxconn and Pegatron set up manufacturing bases in India.
The overall smartphone shipments in India reached more than 150 million units in 2020, falling 4% from a year earlier. Demand picked up in the final quarter of 2020 during India’s festive season that culminated with Diwali in November, Counterpoint said