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Samsung dominates Malaysia’s smartphone market in 2022 despite overall decline in shipments


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Samsung has maintained its leadership position in Malaysia’s smartphone market with a 33.9 percent market share recorded in the first quarter of 2022. From January to March this year, Samsung smartphones recorded 784,600 shipments which is over 200,000 more than the closest competitor, Xioami.

According to data from the Worldwide Quarterly Mobile Phone Tracker by International Data Corporation (IDC), Samsung still dominate the Malaysian market despite declining by 5 percent quarter over quarter (QoQ) in the first quarter of 2022. As such follows the trend of the overall smartphone shipments in Malaysia during that period which saw a 21.7 percent QoQ decline.

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Elaborating on the matter, IDC attributed the decline to supply challenges for low-end 4G smartphone models, especially from Chinese vendors. Moreover, the cost of living also climbed in Malaysia since the start of 2022, thus significantly affecting the smartphone market.

Meanwhile, Xiaomi, the second best-selling smartphone brand in our country in the first quarter of 2022 actually recorded a QoQ growth, making it the only company to do so in the Malaysian market during that period. Making up the top 5 are OPPOvivo and realme which came in third, fourth and fifth respectively. You can view the smartphone shipments of each company compared to the data from the first quarter of 2021 here:

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So, what do you guys think of the top 5 best-selling smartphone brands in Malaysia in the first quarter of 2022? Did the statistics surprise you or was it expected given the nature of the smartphone market in our country?

Share your thoughts with us in the comments below as we’d really love to hear from you. As always, do make sure to stay tuned to TechNave for the latest tech news in Malaysia and beyond! 





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