The platform is expanding its presence in the UK market to modernise wholesale digital infrastructure and improve operational efficiency
London, UK – 09 April 2026 – SaaS company Apex B2B has officially launched following an investment of £1.3 million. The company is expanding its presence in the UK market, targeting wholesalers, distributors, and manufacturers seeking to modernise their digital infrastructure and improve operational efficiency. Developed as a purpose-built, AI-enabled commerce platform for mid-market businesses, Apex B2B is designed to address a growing gap in the market where companies have outgrown basic retail-first tools but find enterprise platforms too complex, costly, and slow to implement.
To support its growth, Apex B2B plans to hire 15 employees across product engineering, AI, customer success, go-to-market, and operations. The company is targeting mid-market businesses with annual revenues between £10 million and £300 million and plans to expand across European and US markets over the next five years. The platform was incubated within Monsoon Consulting, a digital commerce agency, and formally spun out following a successful soft launch in December 2025.
Through its participation in industry initiatives and events with organisations such as Food & Drink Wholesale UK (FWD) and the Builders Merchants Federation (BMF), Apex B2B is placed within the core of the UK wholesale ecosystem. The company has also been recognised within the UK digital commerce landscape, including nominations at national digital awards.
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Recent figures show UK wholesale sales growth dropped sharply to just 1.1% by the end of 2024, thanks to rising costs, relentless competition, and ever-changing regulations. The sector, particularly across food & drink and building materials, is under increasing pressure to modernise legacy systems, improve efficiency and respond to changing buyer expectations. Industry research indicates that almost 65% of B2B executives report B2B online commerce is “broken” due to poor data, inefficient processes, and an inability to meet B2C-like convenience standards.
Apex B2B is addressing these challenges by combining pre-built B2B functionality with modern cloud architecture and AI-driven capabilities, enabling businesses to manage complex pricing, ordering, and customer workflows more effectively.
Bharat Sharma, Founder and CEO of Apex B2B, said: “The UK wholesale sector is one of the most developed but also one of the most operationally complex markets. What we consistently see is a structural gap where businesses that are too advanced for basic tools, but underserved by enterprise platforms. In today’s environment, efficiency and resilience are no longer optional. Wholesalers need systems that allow them to operate leaner, respond faster, and protect margins. Apex has been designed to address that by combining proven B2B workflows with modern cloud and AI capabilities.”
The Apex B2B platform has been developed based on over a decade of delivery experience within Monsoon Consulting, where recurring technical and operational challenges across client projects helped shape the platform’s architecture and capabilities.
About Apex B2B
Founded in 2026, Apex B2B is a SaaS platform for mid-market B2B merchants, including wholesalers, distributors, and manufacturers. The platform is designed to simplify complex commerce operations and enable scalable digital growth. Part of the Monsoon Group, Apex B2B builds on over 25 years of enterprise software expertise and more than a decade of B2B eCommerce delivery experience. For more information, visit: https://apexb2b.com/
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