Marketing

Road to Brandweek: How Ikea US Remains Reactive, Agile and Adaptive



While the role of digital technology in disrupting traditional retail isn’t new–in fact, it has been unfolding for over 20 years–there is a new level of urgency for retailers to double down on personalization, adaptability and innovation. The reality is, even with vaccines in circulation, an alternate retail universe is among us and with it…



READ SOURCE

See also  Legoland launches AR experience at Windsor Resort

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.