Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

In retail, it’s inevitable that what’s old invariably gets repackaged and marketed as new for the next generation of shoppers. And so it is with the shop-in-shop strategy. Also known as stores-within-a-store, these spaces are located within a larger retailer and rented by a manufacturer or wholesaler to exclusively sell one specific brand. Traditionally deployed…


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