Marketing

Reese’s Puffs Turns Its Boxes Into Beatmaking Studios With the RP-FX AR App



Reese’s campaigns of the past have frequently courted pop culture (and memes) in a playful way, but here’s one that might activate the next generation of music producers. In one of Reese’s cleverest moves, the confectioner has debuted a trio of limited-edition Reese’s Puffs cereal boxes that transform the breakfast table into an impromptu studio….



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