As PXG’s Chief Product Officer, Brad Schweigert’s directive has been to build the most technologically advanced, high-performance golf clubs on the market, no matter how much it cost or how long the research and development process took. The marching orders for PXG’s newest line, the 2021 0211 collection, had an addendum.
“We really tried to come at it from the perspective that if you could only develop one set of golf clubs that had to be used by players of all different abilities and could be used effectively, whether a scratch golfer or a 25 handicap, how would you do it?” Schweigert said.
“That’s what we did with the 0211. It’s something that really can be used effectively regardless of your playing ability.”
PXG sees the latest 0211 line as an opportunity to further expand its customer base, providing versatility and performance at a more affordable price point.
The 2021 0211 irons are priced at $195 per club, meaning an eight-club set of 4-iron through gap wedge would run $1,560. By comparison, the current special pricing on PXG’s GEN3 irons is $249 per club – down from $425 – or almost $2,000 for a similar set.
The 0211 driver, which has a single weight port on its sole and a head that’s 10% taller than PXG’s Gen 2 product, has a price tag of $375 that puts it in line with offerings from other leading equipment manufacturers. The fairway woods (available in 3, 5 and 7) cost $325 apiece and the hybrids (in four lofts from 19 to 28 degrees) are $275 per club.
“0211s are an easy choice for players who simply want a sexy set of clubs that deliver unbelievable performance at a price you wouldn’t expect – certainly not from us,” said PXG founder and CEO Bob Parsons.
The 0211 irons are made from 431 stainless steel and powered by the proprietary DualCOR system within the clubhead that’s also in the GEN3 line. A progressive offset is designed to help players square up the clubface more easily, but the most distinctive element is the lack of PXG’s tungsten weighting – just like the original 0211 line released in 2019.
In addition to the new design that includes an angled top rail and progressive offset and bounce design, the new iron line has a muscleback look that’s incorporated in the GEN3 irons. In addition to the cosmetic element – it looks good – it provides more room to utilize the DualCOR technology that’s been integrated into the 0211.
“We eliminated the tungsten screws that have been a signature because it is an expensive technology. Those screws add up to a lot of additional cost,” Schweigert said. “We tried to design the irons to optimize it without that. We used internal weighting inside of the club and mass positioning in the cavity so we could get a lot of good performance from a center-of-gravity and MOI (moment of inertia) standpoint. That’s one of the tradeoffs, if you will, from our highest end products.”
Parsons in the past has said that those black tungsten and titanium weights cost PXG more than what the company’s competitors pay to make their clubs. While the signature weights are reserved for PXG’s flagship product, designers said there’s no other sacrifice from a tech perspective.
“It’s the finest material and great technology, but we did target these at customers regardless of what their (swing) speed or playing ability is,” Schweigert said. “If you want something that’s simple, easy to use, and flat-out works, then you’re an 0211 guy or girl.”