Pure Storage founder: Flash drive efficiency will “flatten out” but still has a clear role for AI

Last year’s Pure Accelerate was a flash frenzy. Riding high on the benefits of its ‘all flash’ approach, Pure Storage went all in on the sustainability and efficiency gains with flash as compared to traditional disk drives. 

Skip forward a year to Pure Accelerate 2024 and, while flash isn’t the central topic – AI has taken that title as with the majority of tech events – it’s still top of mind for the firm. This is particularly true for the firm’s founder and chief visionary officer John ‘Coz’ Colgrove, who has been banging the drum on the benefits of flash since founding Pure Storage alongside John Hayes purein 2009. 


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