Marketing

Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact



Publicis Groupe’s identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up amounts to one of the most significant partnerships to maintain some level of online ad targeting as the industry prepares for the sunsetting of third-party cookies by the industry’s major web browsers. The Trade Desk…



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