Next Generation Demand-as-a-Service Model Combines Branded Demand and Content Services
London and worldwide. – February 25, 2025 – Pipeline360 today announces a strategic partnership with global B2B content services specialist, The Expert Network (TEN). This collaboration enhances Pipeline360’s Branded Demand services by integrating TEN’s content and creative services, delivering a fully managed, turnkey Demand-as-a-Service (DaaS) solution. This scalable and streamlined offering addresses end-to-end demand generation needs, from strategy and execution to performance measurement.
Pipeline360’s research highlights a critical challenge for B2B marketers: budget and resource constraints. To address these limitations, 40% of B2B marketers are turning to external support, such as contractors or agencies. Demand-as-a-Service empowers marketers to offload complexity, save time, and focus their in-house teams on high-level strategy rather than execution.
This partnership combines Pipeline360’s B2B marketplace for content syndication, display advertising, and performance insights with The Expert Network’s global content strategy, creation and activation expertise. The result is a seamless solution that allows B2B marketers to scale and measure demand generation efforts without increasing headcount or managing multiple vendors.
“Today’s B2B marketers are stretched thin, balancing limited time and resources while navigating a landscape of over 15,000 martech solutions. The last thing they need is another platform to manage—they’re looking for results,” said Tony Uphoff, CEO of Pipeline360. “By partnering with The Expert Network, we’re proud to offer the power of Demand-as-a-Service—a next-generation model that reimagines how B2B marketers achieve their objectives.”
“With a global network of content and creative expertise spanning the US, UK, EMEA, and APAC, we are committed to seamlessly linking brand to demand, and content to media through a more expert, flexible, and accountable approach,” said Stuart Giddings, Founder & CEO, The Expert Network. “We’re excited to join forces with Pipeline360 to deliver a new and different offering with Demand-as-a-Service, setting a new standard for what’s possible in B2B marketing.”
To learn more about Demand-as-a-Service, please visit [insert blog title and hyperlink].
About Pipeline360
Pipeline360 offers solutions that combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance.
Pipeline360 enables a strategic, holistic demand generation approach tailored for the reality of today’s B2B purchasing process. Customers include high-growth and enterprise organizations like Salesforce, Cisco, Dell, Writer, and VMware. For more information, please visit www.pipeline-360.com.
About The Expert Network
The Expert Network (TEN) is a global, specialist content service built upon Human Intelligence. TEN has built a fully managed network of content strategists, creators, producers, designers and project managers, all accessible via one global partner. TEN was established to help marketers make sense of the myriad content options and create comprehensive, actionable content strategies that deliver high-value, high-performance content at scale and on budget. The flexibility of the TEN model means we can either manage the entire content process or we can augment and enhance existing in-house content marketing teams. To learn more, please visit www.globalexpertnet.com.
