Big Data

Pega wants to provide AI for ideation – PegaWorld iNspire 2024 can be its launch pad

Pegasystems is no stranger to AI. The software company’s founder, Alan Treffler, was working on training computer systems to play chess at Dartmouth College when he first established the firm in 1983 and Pega began handling predictive AI systems in 2012.

In the twelve years since, the customer relationship management (CRM) and business process management (BPM) specialist has used machine learning (ML) algorithms to process and digest data to provide insights for employees. What started with enterprise case management has expanded to include customer services.


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