Marketing

Paramount+ Aims to Be the Streamer for ‘All of America’



Three genres stand out as most popular with viewers in the month and a half since ViacomCBS’ streaming service, Paramount+, launched: sports, kid’s programming and reality TV. It’s a strong start, Tom Ryan, ViacomCBS’ president and CEO of streaming, told Adweek streaming editor Kelsey Sutton at the Convergent TV Summit. But his goal is a…



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