Omnicommerce: MyGate forays into ‘Community Omnicommerce’ with launch of MyGate Exclusives

MyGate, India’s largest community management player, has ventured into ‘Community Omnicommerce’ with the launch of MyGate Exclusives, enabling its over 15,000+ societies in 2.5 million-plus urban homes to begin unlocking their collective buying power.

The section has gained significant traction during its six-week soft launch with over 80 emerging and national brands being on-boarded across categories like Suprdaily by Swiggy and amongst others. MyGate plans to empanel around 200 brands by March 2021.

Abhishek Kumar, COO & Co-founder, MyGate said, “These are interesting times to be in the community management space, as the threat of COVID has brought about huge behavioural shifts among residents. These shifts have helped us realise the demand for commerce tailored to the gated community resident, and MyGate Exclusives is the first proposition to be born out of this realisation. We are happy to see our users responding positively and are confident that our strong customer understanding will power this and many more initiatives to greater success in the future.”

For MyGate Exclusives, MyGate is curating products and services that resonate most strongly with residents of housing societies across multiple categories centered around the home, such as Home Solutions, Home Essentials and Health @ Home. Over the coming months.

Shreyas Nagdawane, co-founder of grocery delivery service Supr Daily, says, “Gated communities are a great opportunity for us to reach a sizeable audience. We are glad to have such an effective medium to interact directly with customers looking for a daily solution for their grocery needs.”

MyGate plans to strengthen partner onboarding in Mumbai, Bangalore, Delhi-NCR, Chennai, Kolkata, Hyderabad and Pune, and ultimately be the one-stop solution for all community needs and the platform that facilitates all interactions between the larger world and housing societies.

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The firm currently caters to 2.5 mn homes across 25 cities like NCR, Mumbai and Bengaluru.


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