Apps published in Apple’s App Store accounted for no less than 70 percent of the spending on mobile apps on Christmas, according to new data, reaching a record $193 million.
This is a growth of no less than 16 percent year-over-year, SensorTower claims.
Android, on the other hand, recorded a growth of just 2.7 percent, as users of Google’s mobile operating system spent “only” $84 million on apps this past Christmas.
The stats show that games continue to lead the market with no less than $210 million and 76 percent share in both stores. As far as titles go, the most popular game on Christmas was PUBG Mobile. Tinder alone generated $2.1 million globally, leading mobile spending in the non-game category.
In the United States, mobile spending increased by 4.8 percent, reaching $80 million in both stores.
“As seen with global spending, games generated the majority of U.S. app revenue on Christmas at 73 percent, but the total of $58 million grew a more modest 2 percent Y/Y from $57 million, compared to about 8 percent worldwide. Non-game app spending in the U.S. grew about 13 percent Y/Y to $22 million, compared to global growth of 24 percent,” SensorTower explains.
Facebook topping app downloads
According to data provided by AppAnnie, Facebook Messenger, Facebook, and WhatsApp Messenger were the top three mobile apps last year, with Internet sensation TikTok and Facebook-owned Instagram coming fourth and fifth, respectively.
As far as consumer spending is concerned, AppAnnie says Tinder topped the charts in the January to November data, followed by Netflix and Tencent Video. These statistics include both iOS and Android purchases.
“2019 has marked all-time highs for app downloads and consumer spend, and 2020 is set to be even bigger — with consumer spend projected to be over $30 billion on apps and nearly $80 billion on games,” AppAnnie said.
Free Fire, PUBG Mobile, and Subway Surfers were the most downloaded games last year.