No One Thinks These European Cars Are Cool Anymore

The world is filled with great European cars, but as with many things, several European cars that everyone once considered the coolest around are anything but cool now. Some models have suffered from a lack of change or new design. Others have fallen out of favor due to identity issues that have shifted the original purpose into something else.

Great staples such as BMW, Mercedes, and Porsche have failed to impress modern car enthusiasts. Models that have existed for decades and were considered envious to own not paid the same attention they once were. Even contemporary styling and steller reviews cannot sway the perception of these European cars as being no longer cool.

Related: 10 Coolest Classic European Cars To Buy And Restore For Cheap

10 Mini Cooper

The front of the R50 Mini Hatch

Once an icon of England and a fantastic sports car from the Italian Job, it now lacks innovation. Featuring styling that hasn’t changed in 60 years and a price starting at almost $33,000 has coupe fans looking elsewhere.

The front of a dark green Mini Hatch on the move

What’s worse, the Mini Hatch features an underpowered engine with only 228 HP, and that’s with the upgraded John Cooper Works 2-Door Hardtop. With numbers like that, and an aging design, it’s no wonder the Mini Hatch isn’t cool!

9 Land Rover Discovery

1989 Land Rover Discovery Series 1
Via-Classic Car Auctions

Once an icon of off-roading, far away adventures has quickly become just another luxury car brand, often with fewer capabilities than competitors and at a price that makes one wonder if this once cool car is worth the time.

 2023 Land Rover Discovery Metropolitan Edition Side Profile

The Land Rover Discovery now is marketed as a full-sized SUV with a third row of seating and only nine cubic feet of cargo behind the third row, and there isn’t going to be much adventuring of any kind. Indeed, the Land Rover Discovery had lost its cool when designers focused on city driving.

Related: Here’s What The 2003 Land Rover Discovery SE Is Worth Today

8 Volkswagen Golf TDI


Fans of the Golf TDI once enjoyed the power of a turbocharged Golf with the benefits of a diesel engine. Those dreams of a fuel-efficient, cost-effective, and speedy TDI came crashing down when it was exposed that Volkswagen had deliberately altered numbers.

Car and Driver

Now the Volkswagen Golf TDI is seen as a pariah, and even fans of the long-time rally-inspired car have fled for greener pastures.

7 Fiat 500

1959 FIAT 500, yellow, Pinterest

Once a quirky, fun-to-drive Italian commuter car has become a bland blob of a vehicle. Like Mini, there has been little innovation in the many decades since its original debut. Further, the Fiat 500 is considered to be Fiat’s least reliable model.

Fiat 500 - Front Quarter
Via CarPixel

The Fiat 500 design hasn’t changed much in the last 60 years, but now Fiat markets the 500 as a crossover SUV, but with only 177HP, this pricy crossover is underpowered.

Related: The Fiat 500X Lives On In The US With 2022 Model.

6 BMW 3-Series

Once upon a time, the BMW 323i was a cool BMW to own with a dual tailpipe and a 6-cylinder engine. Unfortunately, to make the 3-series more palatable, BMW has toned down the once great 3-series.

2011 BMW 335 i Sports Sedan On Road Test
via Car & Driver

The BMW 3-Series now shares a similar design to the rest of the BMW sedan lineup. The only thing aggressive about this once great sedan is the price. With starting prices over $40,000, many are now shunning this once cool BMW.

5 Porsche 911

The Porsche 911 was equated with cool, but with rivals that offer more bold design, faster speeds, and better prices, the 911 is showing its age.

via Porsche

With little change in the overall design and minor upgrades to the engines, the Porsche 911 has become less popular in favor of mid-engine beauties such as the Chevrolet Corvette.

Related: Ranking The Best Porsche 911 Models Ever

4 BMW i3

BMW i3 1
Via Wikimedia Commons

What was a remarkable venture into electric car territory has become a dull commuter. With the introduction of Tesla, Rivian, and other electric models, the BMW i3 is no longer the cool electric car it once was.

Orange BMW i3

With a range of only 153 miles, the BMW i3 can travel less than half as far as the Tesla Model 3 and is priced almost $5,000 higher than its American competitor.

3 Volvo XC90

2017 Volvo XC90 driving in snow side view

Despite receiving great reviews and plenty of awards, the XC90 takes a back seat Cadillac or Dodge’s cool SUV factories with the Escalade and Durango.

2018 Volvo XC90

The Volvo XC90 is considered a premium mid-sized SUV, and at almost $50,000, it costs a premium too. Despite being cheaper than the Escalade and having plenty of industry praise, the XC90 fails to excite and is no longer considered a cool SUV.

2 Audi R8

Audi R8 V10
Via Audimediacenter

Audi lauds the R8 as a supercar, but it is anything but super with a quarter-mile time of over 14 seconds. Further, the R8 has a price well north of $100,000 this Audi is anything but cool.

Dodge Charger Hellcat Redeye vs Audi R8 quarter rear

Indeed, going up against an American classic like the Charger and the Audi R8 feels left behind. The Audi R8 feels more like a money purchase than a cool car at nearly twice the cost and considerably fewer horses under the hood.

1 Mercedes-Benz G-Class

Like the Land Rover Discovery, the G-Class has a vintage air about it that is undeniable in off-road circles. Now, the G-Class has seen modernized luxury gone too far, with more focus on comfort than adventure.

2021 Mercedes-Benz G-Class(G-Wagon)
Via MercBenzKing:YouTube

The days of the G-Class going on faraway adventures are long gone, as the modern Mercedes-Benz G-Class looks more polished than outdoorsy.

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