Entrepreneur

News | Wayra and Zone2boost Partner to Help Startups


  • Telefónica’s open innovation hub and the international
    innovation initiative from CaixaBank, Global Payments, Worldline and Visa
    are joining forces to invest in startups, helping them to grow their
    businesses and generate new opportunities.
  • These companies will act as strategic partners to allow
    startups to scale up globally.

Wayra,
Telefónica’s open innovation hub, and Zone2boost,
the international initiative from CaixaBank, Global Payments, Worldline and
Visa, are joining forces to strengthen their commitment to innovation and
collaboration with startups.

The agreement establishes that
Zone2boost and Wayra will jointly select startups for investment, thus
accelerating the innovation at CaixaBank, Global Payments, Worldline, Visa and
Telefónica and providing new business models. In this way, both organisations
facilitate joint business development and promote opportunities for startups to
grow through the help of Telefónica and the promoter companies of Zone2boost,
and any synergies that may arise.

In recent weeks, Wayra and Zone2boost
have announced joint investments in startups such as Proppos,
which uses artificial intelligence to recognise any type of product in a store
and offer a faster purchasing experience without the need for scanning, and Payflow, a
fintech initiative which allows payment of salaries on demand. Both companies
also organised a Pitch Day on Monday, 8 February at Wayra’s offices in
Barcelona for the presentation of new startups and to analyse potential
synergies and business opportunities.

On the other hand, Deeder, a startup
created by Wayra Builder and stemming from an internal Telefónica technological
project that, thanks to blockchain technology allows the signing of contracts
through messaging applications, has been one of the startups incorporated into
the acceleration program by Zone2boost.

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Both Zone2boost and Telefónica will
act as partners of choice for these startups. The Telefónica Group will offer
services and advice that startups require on connectivity, cloud computing and
cybersecurity, helping entrepreneurs to make decisions. Zone2boost will help
startups scale up quickly through a multitude of valuable resources, such as
the ability to approach large customer portfolios through large distribution
channels, and to improve brand positioning and gain visibility.

Wayra and Zone2boost start the new
year with this strong and optimistic alliance after a commitment in 2020 to the
world of entrepreneurship in which both companies supported Spanish and
international startups more than ever.

“We are happy to join forces
with Zone2boost and to start 2021 with an agreement that will strengthen our
commitment to open innovation. This partnership will serve to offer more and
better growth opportunities for startups involved with the Telefónica and
Zone2boost driving companies”, says Marta Antúnez, head of Wayra
Barcelona.

For Zone2boost, this partnership is
also important, as the project’s partner companies have made clear: “This is
an opportunity to promote innovation and to create new services. Collaboration
with startups and SMEs allows large companies to improve agility and innovation
efficiency, shortening the time from when an idea emerges until a new product
or service is placed on the market, and to identify talent.”

Source: Telefonica media announcement





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