Artificial Intelligence

Meet GPT-3, The Computer Program That Can Write An Op-Ed


Artificial intelligence made exponential leaps in 2020. Self-driving vehicles are now creeping into the mainstream while advances in machine learning are changing the way we write code and discover drugs. Big A.I. firms like San Francisco-based OpenAI and Alphabet subsidiary DeepMind announced new developments in 2020 that could become backbones of tomorrow’s tech while startups continued to grow despite the pandemic.

Here are the best products, the most intriguing people and the most exciting trends of the year in A.I.


Best Product: Google Smart Compose

While many of the biggest innovations in artificial intelligence are happening outside the view of the average consumer, Smart Compose is an everyday sight on Gmail and Google Docs. Launched by Google in 2018, the time-saving feature uses the tech giant’s machine-learning algorithms to predict and auto-suggest the text a user is planning to type. Smart Compose was widely released on Google Docs only in February, and the technology is still in its early days. “I think it’ll get to a point where you put some bullet points, and it can autocomplete a paragraph,” says Forbes Awards judge Konstantine Buhler, a partner at venture capital powerhouse Sequoia.


Most Disruptive Innovator: Nvidia

Nvidia, known for making the powerful chips that power gaming PCs, Bitcoin mining rigs and A.I. networks, continues to push the envelope. In 2020, it had a series of breakthroughs that significantly reduced the amount of data needed in “generative adversarial networks,” a deep-learning method of creating images, sounds and videos that did not exist before. It’s putting the technology to use in Maxine, a videoconferencing platform that the company says can reduce the bandwidth of calls tenfold by pinpointing key facial features to create A.I.-generated images of people.

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Most Intriguing Newcomer: Alpha Fold 2

For decades, protein folding has been a pain point for scientists endeavoring to create new drugs. The puzzle of how proteins curl into 3D shapes has been solved for only a tiny fraction of the 200 million proteins known to science. Alpha Fold 2, which was unveiled by Google’s DeepMind in November, uses a computational model trained on some 170,000 known protein structures to predict how undeciphered proteins will fold. Initial results suggest the model is accurate, on average, to the width of a single atom, a “potentially momentous breakthrough” for a process that has so far depended on cumbersome and costly manual techniques.


Outstanding Firm: Zoom

All those endless video meetings and strained virtual happy hours might have been worth it after all: Zoom has also had an indirect yet material impact on artificial intelligence. A.I. is only effective if given data to utilize, and pandemic-era Zoom has created a massive data bank that wasn’t available during the age of in-person meetings. “Zoom has enabled us to effectively live life, in some ways, digitally,” Buhler says. One example of its use cases: the sales software of startup Gong, which uses A.I. to automatically transcribe and annotate Zoom calls so that sales reps can quickly jump to the meat of their meetings.


Annus Horribilis: Artificial artificial intelligence

Almost immediately after A.I. emerged as a flashy tech trend, loads of companies began marketing their products as utilizing A.I. For some, it was complete nonsense. Now, as stakeholders wise up to the hype, the house of cards is collapsing for businesses such as ScaleFactor. Billing itself as a provider of A.I.-powered tools to replace accountants, the startup raised $100 million in funds from top V.C. firms. Those “tools,” as Forbes revealed in July, were in fact offshore accountants—the human type—based in the Philippines.


And drumroll, please …

The Forbes A.I. “Person” Of The Year: GPT-3

In September, an op-ed in the Guardian generated waves of buzz and controversy. Its author? GPT-3. Not a human, but rather a “language model,” GPT-3 was trained on massive quantities of text so that it could write like a person. Announced over the summer, GPT-3 is by no means a triumph yet, and skeptics note that it doesn’t “understand” what it is writing. Still, the A.I. system’s ability to write a coherent essay represents a giant leap forward in language processing. It can also write basic code. The potential is enormous, ranging from entirely A.I.-written software to digital companions that hold meaningful conversations with humans, à la Spike Jonze’s Her.

The inaugural Forbes A.I. Awards were selected in consultation with Sequoia partner Konstantine Buhler, who has worked closely with Forbes to develop the methodology behind the AI 50, a list of the most promising U.S.-based startups in artificial intelligence.




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