McGraw-Hill Jumps into Educational Augmented Reality via Partnership with Startup Alchemie « Next Reality


In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.

On Tuesday, the publishing powerhouse announced a partnership with Alchemie, an educational app startup that gamifies learning, to develop augmented reality apps for college-level chemistry courses through a National Science Foundation research grant.

Image by Alchemie/YouTube

“Today’s students want to engage with advanced technologies that make the learning experience more dynamic and effective,” said Scott Virkler, chief product and operating officer for higher education at McGraw-Hill, in a statement. “As a global leader in digital learning, we’re constantly searching for new ways to apply emerging technologies to drive more active learning and better learning outcomes.”

McGraw-Hill’s intended outcome of the partnership is to integrate the resulting software into its existing platforms for educational institutions, namely its McGraw-Hill Connect and ALEKS learning platforms.



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